Socialmedia.biz

Social CRM solution leverages fans’ social networks

Target audience: Social media managers, marketers, brands, businesses, reputation and monitoring experts, metrics wonks, CRM specialists, nonprofits.

You may have noticed the proliferation of new platforms for managing your social media accounts that have sprouted up in the past couple of years. There’s not even an agreed-upon term on what to call them: social marketing tools? social media dashboards? a social relationship manager for brands? online community engagement tools? social customer relationship management (sCRM) platforms?

Sure, all of those and more. Each has a different set of strengths and a slightly different emphasis. Continue reading →

Three experts demonstrate how B2B companies can capitalize with social media

This is the first installment of the “Social Media ROI Series” (#SocialMediaROI) that my company Spark Media Solutions is hosting and producing for Zuberance.

Working for a B2B company and you don’t think social media applies to you? Is your product too expensive to see any benefit from social media? Neither concern is true. Even B2B companies with high ticket items and long sales cycles can benefit from social media. And this was the discussion in the first episode of Zuberance’s “Social Media ROI Series” Webinar

In the first installment, I led a high-level discussion about leveraging the power of social media to achieve B2B marketing objectives.

First, Paul Dunay (@pauldunay), Global Managing Director of Services and Social Marketing for Avaya, outlines how the enterprise communications giant streamlined and fortified its approach to social media — and how it has been able to quantify the ROI.
Next, CDW’s Sr. Segment Marketing Manager, Lauren McCadney (@LMcCadney), shares the online retailer’s strategic approach to tapping social media networks to drive sales, build its brand, provide responsive customer service, and authentically engage with important customers.
Finally, Rob Fuggetta (@RobFugetta), Founder and CEO of Zuberance (@zuberance), offers three essential tips for B2B marketers looking to use social media to identify and activate their brand advocates.

The show also features questions from the Social Media ROI Webinar Series live audience. Please listen and watch the slidecast. Or, if you like you can subscribe to the Social Media ROI podcast via iTunes or RSS.