February 6, 2013

Online communities are discovered, not made

How communities of interest emerge organically

Chris AbrahamWhile I was gobsmacked by composer Eric Whitacre and his virtual choir 2,000 voices strong, Whitacre didn’t make the community that resulted in “Sleep” (embedded above). He allowed it, he enabled it, he discovered it, he facilitated it. There were always 2,052 people in the world who hungered to make art with their voices in a profound way with others.

All that Eric Whitacre did was allow it to happen.

In the past, before the advent of a sophisticated and user-friendly Internet, men and women would pack a duffle bag and catch a Greyhound bus in order to follow their dreams. Dreams had been always associated with two things: 1) getting away from all the negative Nellies who diminished their dreams as selfish, unattainable, or foolhardy, and 2) going someplace where you would finally find birds of a feather. New York for writers and actors, Cambridge for smarties and philosophers, L.A. for movie stars and rockers, and San Francisco if you just needed an all-accepting culture embrace.

These cities were destinations not because of their skyscrapers but because of the people and cultures housed within. Continue reading

January 9, 2013

11 ideas for taking your digital marketing in new directions


Photo courtesy of marketspan via Creative Commons

Flipboard, Foursquare, Instagram, memes & more ideas!

Chris AbrahamOK, we’re in the second week of January, but most of us are just settling back into work. So now’s a good time to think about where you want to take your digital marketing efforts for the rest of 2013.

Take what you want, leave the rest and let me know in the comments where you agree or (especially) disagree.

Start a blog

1I know what you may be thinking: Blogging is dead. However, if you’ll notice, most of what folks are sharing online via TwitterFacebookPinterest, Tumblr, and Google+ are articles via links. The only real way of creating and providing content that can easily be shared everywhere is via a blog or some other kind of bloggish platform. Continue reading

October 31, 2012

How to use content communities to expand your brand’s reach

Use targeted content to take your business to the next level

This is the first of a two-part series. Coming next:
• Build links to your site with video content

Guest post by Julianne Staino
Distilled

“Content is king!” Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they approach creating content. (e.g. Coca-Cola’s 2020 content strategy. If you haven’t watched these videos, I’d highly recommend investing 20 minutes in order to see how big brands are changing the way they think about a cohesive marketing strategy.)

Besides the obvious SEO benefits to having original content, engaging material also helps your customers remember your brand. So having things people find interesting on your site makes it more likely for them to come back. Continue reading

August 29, 2012

Remove those regrettable online reputation tattoos

Chris AbrahamThe way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to start thinking long-game when it comes to your online reputation.

You’re at the mercy of the Panopticon: networked cameras are almost ubiquitous

Your online reputation on Google Search is a culmination of all your separate, discrete (or indiscreet) choices — sort of like tattoos — and it’s always easier to not get inked in the first place than it is live with the consequences or go through the pain and expense of having all of your tribal, prison, lower-back, ankle, neck, and face tattoos removed. Continue reading

July 31, 2012

Don’t mess with Texas (or reddit)

http://imgs.xkcd.com/store/imgs/8bit-1.pngChris AbrahamMy recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as possible, you will never be rewarded unless and until you really commit to reddit. I have been with reddit way over 5 years and I have yet to get any traction there. Like I said last week in Reddit is the 800-pound Gorilla in the room, commit to reddit completely. Eschew Facebook and Twitter for a little while and replace Flipboard on your iPad with reddit. Commit making reddit your morning news and the novel you read before you go to sleep. This week, I want to add a few more specific tips. Continue reading