September 18, 2009

Social journalism: Using social networks to build community

JD LasicaHere’s the slide presentation I gave yesterday at the Pacific Northwest Newspaper Association Summit of newspaper publishers and ad managers. My talk turned out to be 80 minutes long.

A half dozen newspaper executives thanked me for the presentation afterward, so the message of change is resonating in some quarters. The question is whether enough publishers will have the courage to turn their battleships into speedboats and green-light the wholesale experimentation needed to help newsroom journalists engage with their communities.

So far, no media companies have contacted Socialmedia.biz for consulting work (yes, we’re very busy with clients in other sectors), so I’m doubtful. Continue reading

August 18, 2009

Social Media Bootcamp at SF State

Seize the moment

JD LasicaI‘m spending this week putting together a Social Media Bootcamp presentation as part of Seize the Moment, a terrific end-of-summer event that takes place in 10 days at San Francisco State.

I’ll be presenting a Social Media Bootcamp with David Cohn, founder of Spot.us, to kick the morning off. The all-day event will be geared to ethnic media publishers and feature multiple tracks: a Multimedia Content Bootcamp, a Website Warriors track, a Storytelling Toolkit track, a Business Innovations track and a Social Networking 101 track presented by the Public Media Collaborative (David, Susan Mernit and I are among the co-founders).

Conference details

What: Seize the Moment

Presented byRenaissance Journalism Center at San Francisco State University and ZeroDivide, in collaboration with New America Media

Agenda: A hands-on educational workshop to help members of the ethnic and community news media learn how to harness new technologies and reach new audiences. In-depth workshops will teach you new media skills and social networking strategies; show you how to grow your Web presence and introduce you to innovative business strategies to help your news outlet navigate through and even thrive in this tough economy. Some participants may want to opt for Nuestra Voz, a day-and-a-half boot camp taught in Spanish.

When: Friday, August 28, 2009
Time: 8:30am – 7:00pm
Location: San Francisco State University College of Extended Learning, 835 Market Street, 6th floor, San Francisco
Registration fee: $25 (amazingly cheap) Register here Continue reading