November 29, 2012

Practical advice for women entrepreneurs

9 tips to encourage women to take leadership roles in the tech space

Ayelet NoffIn addition to being a founding partner in, I started building the Blonde 2.0 name and educating startups about the importance of social media back in 2006 when almost no one understood what I was talking about. Back then I was a one-woman show. The industry was filled with men — much like it is today.

I had to learn very quickly how to brand myself correctly as a female entrepreneur evangelizing an industry — social media — whose importance was yet to be known and receive recognition in a male-dominated industry. Today Blonde 2.0 is the largest social media agency in Israel with 25 employees.

So how did I do it? I thought I would share some tips and advice with our female readers to encourage more women to step up and take leadership roles in our industry.

1Be confident. To get results, you need to be assertive and confident in your abilities. Don’t doubt your capabilities or opinions just because you’re questioned. Be ready to fight for what you know to be true. Don’t be afraid to roll up your sleeves and get into the arena.
2Show your stuff. Don’t be afraid to flaunt your skills and take credit for your achievements. Don’t let others take your spotlight because you were too shy or stood aside. Show everyone what you’re really made of. Continue reading

November 15, 2010

Opening up tech opportunities for women

JD LasicaFor years I’ve admired the efforts of Rachel Sklar to highlight the underrepresentation of women at the upper echelons of the tech and media worlds.

Rachel, editor at large at Mediaite and someone who carries both intellectual heft and personal likability, started a Tumblr blog a few months ago called Change the Ratio. It’s an effort to change the ratio of visibility, access and opportunity for women in new media and tech. The website was prompted by a cover story in New York magazine in April 2010 on the New York City tech scene with photos of 53 people, six of whom were women.

Watch, download or embed the video on Vimeo

“If you have a crazy idea and think, ‘Oh, no one will ever like it.’ You know what? Do something about it.”

“When you’re talking about the percentage of women being profiled, appearing on panels or pitching VCs, you’re starting basically at 80-20,” Rachel says. “There are still areas that are challenging, like getting to the table, getting to a meeting and once you’re at a meeting, having the people at the table take you seriously.”

For example, check out the makeup of WiredBiz: Disruptive by Design. As Rachel tweeted about a recent Wired magazine cover story: “Easier to get breasts on a Wired cover than on stage at a Wired conference? #sheesh #lame”

Rachel, who was the focal point of a recent TechCrunch Disrupt panel on Women in Tech, is especially interested in helping young women entrepreneurs to overcome the social barriers they’re likely to confront. “If you have a crazy idea and think, ‘Oh, no one will ever like it.’ You know what? Do something about it,” she says. “Make something great, and when people turn you down, figure out how to use that.”

Her advice to women? “Thicken the skin, and take every rejection as a lesson in a way to figure out how to get around that.”

A social microgiving initiative

Rachel has another initiative she’s put her energies behind: Charitini, a social microgiving site. Similar to other models, instead of buying her a birthday gift, you donate a similar small amount for charities of her choice: Habitat for Humanity New Orleans, DonorsChoose, Foundation Rwanda or the Bob Woodruff Family Foundation Fund.

“The untapped potential of using social networks for good and for fundraising is really exciting,” she says.


Watchdog of the Underrated Woman (Gelf magazine)

Can You Judge Wired by its Covers (and Coverage) of Women & Tech? (