November 29, 2012

Practical advice for women entrepreneurs

9 tips to encourage women to take leadership roles in the tech space

Ayelet NoffIn addition to being a founding partner in Socialmedia.biz, I started building the Blonde 2.0 name and educating startups about the importance of social media back in 2006 when almost no one understood what I was talking about. Back then I was a one-woman show. The industry was filled with men — much like it is today.

I had to learn very quickly how to brand myself correctly as a female entrepreneur evangelizing an industry — social media — whose importance was yet to be known and receive recognition in a male-dominated industry. Today Blonde 2.0 is the largest social media agency in Israel with 25 employees.

So how did I do it? I thought I would share some tips and advice with our female readers to encourage more women to step up and take leadership roles in our industry.

1Be confident. To get results, you need to be assertive and confident in your abilities. Don’t doubt your capabilities or opinions just because you’re questioned. Be ready to fight for what you know to be true. Don’t be afraid to roll up your sleeves and get into the arena.
2Show your stuff. Don’t be afraid to flaunt your skills and take credit for your achievements. Don’t let others take your spotlight because you were too shy or stood aside. Show everyone what you’re really made of. Continue reading

April 30, 2010

Tips on how women can attain ‘true power’ on stage

Power and Presence for Women from JD Lasica on Vimeo.

Speakers get guidance on how to enhance their public appearances

JD LasicaI‘ve been astonished by how many of my friends and colleagues have thrust themselves into the public eye by writing books, appearing on panels or going full tilt into public speaking. I’ve even detected a small uptick (finally!) in the number of women appearing on stage at tech conferences.

I’ve spoken at my fair share of public events, and what public speakers often have in common is an uncertainty of how to engage the audience with command and assurance. That’s especially true of many women, who’ve been taught by the culture to prize “false power archetypes” rather than being true to their own voices, says Bronwyn Saglimbeni, a public presence coach in Silicon Valley.

“We’ll hold our hands in front of our bodies, or behind our backs, or in front of our mouths — and the problem is those are not powerful positions.”
— Bronwyn Saglimbeni

“As women, we need to come up with our new power archtetypes,” she said at a recent Girls in Tech retreat in Santa Cruz, Calif. “Unfortunately we’ve been fed a steady diet of false power archtetypes — aggression, intimation, or leaning too heavily on our sexuality, or hiding behind our sexuality.”

Saglimbeni offers coaching on speaking, presenting and how to attain “true power.” “It happens when personality aligns with purpose to serve the greater good,” she says. “Where does the purpose of our work life and personal life intersect? During public speaking, what are the elements of our personality that need to be brought forward? Every time we have an opportunity to get up and speak, we have to really cherish that time and nail it.”

Watch, download or embed the video on Vimeo
Watch the video on YouTube Continue reading