November 6, 2012

Are you using updated keywords for your business?

Or, why your keywords suck and are outdated

Chris AbrahamYou probably built your website years ago. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you did a major revision. Like I said, probably years ago.

Why does this matter?

If you don’t add the exact, literal titles, subjects, hashtags, and keywords people are using to find you and your services, then you won’t be found at all

Language evolves very rapidly, and how it evolves has little or nothing to do with what you call yourself, how you describe your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets.

If you don’t refer to your services in the same way that others do, you’ll be surprisingly invisible when it comes to your prospects finding you on the Internet. If you don’t add the exact, literal titles, subjects, hashtags, and keywords that people are using to find you and your valuable services, then you won’t be found at all. Continue reading

May 1, 2009

What does a $5 blog post look like?

Chris AbrahamI recently spent about $100 on 20 500-word blog posts from a company called 99 Cent Articles — about a fiver-a-post. For $46, I received 10 posts on any subject I can imagine. I’ll share these in a series of posts and I’d like you to tell me what you think about the quality of these posts. This is not an endorsement of 99 Cent Articles, although their service was fine. I paid for these articles out of my own pocket.
Continue reading