Keep visitors engaged with a thought-out website strategy

When I’m not working on a Socialmedia.biz project, I work as director of social media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Andrea Fabbri, executive director of strategy. He’s a strategist’s strategist. During a recent meeting he quipped, “a website is a trap — or should be.” I had never thought about it that succinctly. It’s true! 

Charities know it takes seven touches to garner a donation. Big brands know they need to fill the skies with advertising if they want to get into our consumer heads. Parents know that repetition is the secret to teaching their kids. The same thing is true when it comes to your website. Continue reading →