October 19, 2015

Is your website on a Content Delivery Network?

UUNet’s North America Internet network. Have you paid attention to optimizing the download time for your website’s content at the local level?

Target audience: Web publishers, businesses, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists.

Chris AbrahamGoogle has maintained its austere minimalism, mostly unchanged since 1997, because speed is king. Google is built for speed. Google wants to pass off every search baton to the fastest site available. You need to be that runner, you need to make sure your site is spry and fleet of foot!

So, while you might very well be obsessed with duplicate pages, many sites on a single IP, and localization, if your sites aren’t wicked fast, wicked quick, and wicked durable (don’t crash!), then you’re rearranging the deck chairs on the Titanic — you’re putting your time, attention, and resources into the wrong thing, mate. What you should be doing instead of plucking your eyebrows, moisturizing your skin, and doing your hair, you should drop a 100 pounds and get prepared for the handoff. Continue reading

October 17, 2012

15 killer tips to speed up your website

Creative Commons image on Flickr by LifeSupercharger

Speed up your page load times for a better user experience

Guest post by Armin Jalili

Target audience: Businesses, Web publishers, website optimization firms, nonprofits, educators, general public.

Any website wants to provide users a great user experience, and a fast site improves overall site quality and increases user satisfaction. Everybody deserves a fast Web experience.

How to accomplish that? I’ll list a variety of factors to make your site zippier, plus useful tips from Yahoo and Google. Apologies: Some of this will be extra geeky! (And note: Make a backup of your site before starting!)

Leverage browser caching

1“Expires headers tell the browser whether a resource on a website needs to be requested from the source or if it can be fetched from the browser’s cache,” CJ Patrick writes. “When you set an expires header for a resource, such as all jpeg images, the browser will store those resources in its cache. The next time the visitor comes back to the page it will load faster, as the browser will already have those images available.”
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