December 8, 2014

The Goldilocks of Online Collaboration

Goldilocks and the 3 BearsTarget audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamI love my Gerris-branded Join.me but it’s limited in scope. It’s perfect for a virtual meeting, for a conference call, for a screenshare, and in support of a pitch, sales call, demo, or razzle-dazzle. It’s international, there are loads of global local numbers so that people can even call in locally, even if they’re at a cafe in Berlin, so it’s pretty handy and it gets global. But it’s not the right tool for webinars or virtual classrooms. There is GoToWebinar, of course, but the price point sells me a mega-yacht when all I really want is a very lovely and blue sea capable sailboat. Join.me is the boat I tow to the launch but I needed something that I could take on an around-the-world blue water cruise. I don’t need an ocean liner for that and GoToWebinar starts at ocean liner. Continue reading

August 20, 2009

Social networks: 8 ways to engage users with news

JD LasicaHere’s a slightly revised version of the Social Networks: Engaging Users With News webinar I gave to a few hundred virtual attendees when I flew out to the Poynter Institute in Florida in May.

The slideshow offers eight different areas of social networking that news publishers — anyone from a single individual to a full newsroom — can leverage to engage people around news events in a more robust, interactive way. Specifically:

  • Blue skies: new approaches to news
  • Google Map mashups
  • Instant social networks
  • Geocoding and citizen photography
  • The awesomeness of Twitter
  • Widgets: tapping into local conversations
  • Facebook & the news
  • Community video

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May 10, 2009

Webinar on social networks and the news

news u class

JD LasicaI‘m flying to the venerable Poynter Institute — journalism’s high church — to give an online Webinar titled, Social Networks: Engaging Users With News, part of a 10-week class for newspaper editors being put on by the Knight Digital Media Center.

Although the newspaper folks get the Webinar as part of their curriculum, it’s also open to the public, and Poynter is expecting several hundred people to sign up for $25 a pop.

I wrote a bit about this last month. Details:

What: an online presentation on how news organizations are using — and should use — social media tools to engage users and present content.
When: 2 pm ET/11 am PT Tuesday, May 12. The hourlong talk will be followed by a half hour of Q&A via chat.
Register here (first-time users need to go through a brief registration process)

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March 3, 2009

How to use social media in the newsroom

newspapers-illustration

JD LasicaI‘m working with the vaunted Poynter Institute to put together an online class for senior newspaper executives on how to use social media in the newsroom.

One of our goals here at Socialmedia.biz is to cut across silos to get marketing people, journalists, businesses and strategists all talking to and learning from each other about creative uses of social media. In the end, we’ll all benefit from best practices, regardless of whether they originated in a newsroom, a startup or a blogger’s home office.

For the Knight Digital Media Center program conducted through the Poynter, I’ll likely be giving a webinar and taking part in online instruction around how journalists are already using the tools of social media. So we’d love to see some specific examples of how you’re using social media (aside from blogs), or examples of how other sites are using it in a way that could be applied to news sites.

In search of examples

Here’s what we’re curious about:

• Do you use Twitter to interact with your readers? How? Do they offer story ideas, tips, interview questions?

• Any examples of how Facebook is being used by journalists?

• What about Google Maps mashups, like you see on Everyblock (and formerly chicagocrime.org)?
Continue reading