December 20, 2012

How to optimize your Facebook fan page SEO

7 key ways to push your Facebook page to the top of search engine results

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Facebook administrators. This article appeared at SEOmoz and is republished with permission.

By Nathan Latka
Co-founder, Heyo

There are a lot of rumors going around about the proper ways to optimize your Facebook fan page for the search engines (SEO). Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you’re anything like me, you don’t particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good.

This post provides a few more tips on optimizing your Facebook page for SEO right now.

Choose the best name for your Facebook page

1This may sound like a no-brainer. However, it’s the most basic step when it comes to optimizing your brand on Facebook, and is also the most important.

There is always the temptation to stuff your fan page name with tons of keywords, like “Bob’s Bakery – Muffins, Bagels, Cookies, Breads – Catering & Events.” In actuality, having a name like this can hurt your viral growth rate inside Facebook. If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends. In fact, people can even hide your updates from their news feed – the horror!

Don’t be too generic, either. Facebook’s intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.

Quick tip: The first word in your fan page title is given the most weight by Google.

Continue reading

November 6, 2012

Are you using updated keywords for your business?

Or, why your keywords suck and are outdated

Chris AbrahamYou probably built your website years ago. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you did a major revision. Like I said, probably years ago.

Why does this matter?

If you don’t add the exact, literal titles, subjects, hashtags, and keywords people are using to find you and your services, then you won’t be found at all

Language evolves very rapidly, and how it evolves has little or nothing to do with what you call yourself, how you describe your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets.

If you don’t refer to your services in the same way that others do, you’ll be surprisingly invisible when it comes to your prospects finding you on the Internet. If you don’t add the exact, literal titles, subjects, hashtags, and keywords that people are using to find you and your valuable services, then you won’t be found at all. Continue reading

September 24, 2012

Win the online reputation land war

Online reputation management tries to replace negative results with positive & neutral entries

Chris AbrahamWhile I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results of organic search itself is, indeed, akin to getting involved in a land war in Asia. Most folks know only of the fierce fighting associated with organic search engine optimization (SEO), a process by which we write copy, optimize architecture, use keywords, add hyperlinks, and interlink sites in order to associate a keyword phrase with our particular brand, product, service, and site; another, larger battle is online reputation management, or ORM. Continue reading

June 1, 2011

Google wants me to put Google +1 buttons on my blogs

Chris AbrahamI just popped into AdSense, as I do as obsessively as anyone online, and something new popped up:

Google +1 on Your Website

Recommendations
Add the +1 button to your pages
Adding the +1 button to your pages allows users to recommend your content to friends and contacts on Google search. As a result, you could get more and better qualified traffic.

How exciting!  It has all begun today! I clicked on “Get the code snippet” and here’s what I saw:

Google +1on Your Website Code Snippet

I am probably going to wait the week or so until someone releases an easy-to-use and easy-to-implement plugin for my WordPress and Drupal installs so that I don’t have to hack the template.

Any recommendations for Drupal, WordPress, Blogger, Tumblr, and WordPress.com solutions for those of us who want to add Google +1 ASAP to all of our fun sites and blogs?

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