December 9, 2009

Le Web day 1: End of day show report

David SparkHere’s my end of day show report for Le Web, the Web 2.0 conference in Paris. I’ve been in Paris for the week reporting with the Traveling Geeks (watch video of us on a train). Watch the video for a quick summary of the companies I saw, plus a quick story at the end about an outbreak Robert Scoble had at the expense of the French entrepreneurs.

Companies and links mentioned in the video.

September 21, 2009

Survival Guide Chapter 5: Podcasts, vidcasts and Webcasts

survival-guide-toDeltina Hay Here is part 5 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in social Web for beginners and advanced users alike.

Chapter 5 of the book discusses in detail podcasts, vidcasts and Webcasts, including what they are and how to create and publish your own. This chapter provides tips for preparing a script and key terms, as well as tips for optimizing podcasts for search engines and podcast directories.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

Creating podcast episodes

Preparing the Script and Key Terms

Below is a typical podcast script. You can get royalty-free music for your podcast episodes at a number of sites on the Internet, such as PodsafeAudio. Always make sure that the music you use is royalty-free and offered freely for use in podcasts, and give the author credit. This script outline can also be found on the resource CD. Continue reading

August 2, 2009

The Facebook Era is for business

http://hci.stanford.edu/cs547/abstracts/08-09/facebook-era.jpgChris AbrahamLast week, I brought The Facebook Era book by Clara Shih to the gym. The publisher had sent me the book eons ago but it wasn’t until last week that I finally had some time to read it.  I finished it up in just a couple hours of reading on machines at the gym.

It is a useful book, to be sure. It is practical and holds your hand and addresses your concerns, as long as you’re a business owner who is considering getting into Social Media as a business tool. If you’re a fan of Salesforce.com, you’ll appreciate the smarts here since Ms. Shih is a Salesforce alum and the forward is by Marc R.  Benioff, Chairman and CEO of Salesforce.com.

Continue reading

July 24, 2009

Survival Guide Chapter 3: RSS feeds & blogs

survival-guide-toDeltina Hay Here is part 3 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike.

Chapter 3, the longest chapter in the book, is about RSS feeds and blogs. This chapter is packed with information and useful tips about content preparation, feed readers, optimization, and much more to ensure maximum exposure in the Social Web.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization:

Chapter 3: RSS Feeds and Blogs

Optimizing Your Blog And RSS Feed

Your RSS feed or blog will do you little good if nobody knows about it or cannot subscribe to it. This section highlights ways for you to optimize and promote your feed. Most of these tips are for both blogs and RSS
feeds, but some of them only apply to blogs. It is made clear if something only applies to blogs….

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July 16, 2009

Survival Guide Chapter 2 Overview

Deltina Hay Here is part 2 of the series I will post over the next few months based on chapters from my book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike.

smbcover100Chapter 2 of the book is about preparing the content you will need to implement your Social Web strategy. It will assist you in preparing and gathering content as well as optimizing it for maximum exposure and mileage in the Social Web.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization:

Chapter 2: Preparation

Once your strategy is in place, use it to prepare the content you will need for implementation. Try to resist the urge to just “wing it.” Proper preparation of your descriptions, biographies, and other blurbs will greatly increase your exposure in the Social Web. …

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May 13, 2009

How Twitter could overtake Google

twitter-bird

Guest column by J.R. Johnson
CEO, Lunch.com

mitra-bootstrapping Google search resultsLast week I did a simple Google search. I was looking for an old article about “bootstrapping” written by a woman named “Mitra,” so I did a search for “Mitra bootstrapping.” The number one result was from Twitter. It was a page containing a single tweet by Ms. Mitra which mentioned bootstrapping.

No big deal you say? Well, let’s consider a couple of other things. Timing and position.

First, she wrote the tweet only two weeks earlier and it was already the number one result. If there was no other content online matching my search, that would be one thing, but Ms. Mitra has written extensively about bootstrapping for her own blog, for Forbes Magazine, and she has written books on the subject which are all over Amazon. Each of these shows up in the results, but all below the link to Twitter.

Historically, Google’s algorithm relies heavily on inbound links to help determine if a page is important and therefore where that page should rank in the results. This is a complex algorithm that Google is constantly tweaking, so by they time you read this, the results for the search I described above may even be different, but the message to take away remains. The priority that Google is giving to Twitter content represents a major change to the way the algorithm has historically worked. For Google to assign such a high priority to Twitter content, it must see Twitter content as being extremely relevant and valuable.

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