July 7, 2011

Top 10 Web apps we love — and why

KISSmetrics
KISSmetrics: a funnel reporting tool.

A roundup of the top analytics, email campaign, Web optimization tools & more

Guest post by Jamie Steven
SEOmoz

We often get asked, what apps does your team use? To answer the question, we decided to put together this blog post laying out the Top 10 Web Apps We Love.

The SEOmoz team decided on the Top 10 apps below (in no particular order). However, we found we liked so many apps that we decided to include another 15 that are definitely worth mentioning.

Take a look at our list and please let us know your own favorite apps in the comments.

 

google-analytics

Google Analytics: Still top of the analytics heap

1Google Analytics is an excellent free web analytics tool. Even if you have another analytics application, we think it’s worthwhile to add Google Analytics to your site — it’s that good. We use Google Analytics to report on the performance of the SEOmoz website and our online marketing campaigns. Our only requests? Real-time reporting, a referral report with complete URLs and the option to pay for a service level agreement.

Also recommended:
Yahoo! Web Analytics
Adobe SiteCatalyst
WebTrends

KISSmetrics: Good funnel reporting

2Does your website require users to go through multiple steps? If so, you need good funnel reporting; we like KISSmetrics. Simple to setup and configure, but with plenty of options for segmentation and customization, we use KISSmetrics to monitor and report on the key user experiences of our site. It even provides details on the conversion funnel performance of each of our organic keywords– a big plus for SEOs.

Also recommended:
Adobe Discover
• Google Analytics (limited funnel capability)

Google Website Optimizer: Conversion rate optimization

3These days, Conversion Rate Optimization seems to be more popular than Harry Potter. Google Website Optimizer is a free way to do simple conversion rate optimization testing on your website. You can test varied landing pages using an A/B test or determine the ideal combination of elements using a multivariate test. Google’s tool is free, and capable enough to get you well on your way with CRO.

Also recommended:
Unbounce
Visual Website Optimizer
Adobe Test&Target

mailchimp

MailChimp: Email campaign manager

4MailChimp, oh how we love thee. MailChimp is one of the most intuitive and simple email marketing packages around. And yet, it remains incredibly powerful with detailed analytics, great social media integration and an adorable chimp, Freddie. MailChimp offers both free and affordable plans that work well for low-volume and high-volume email campaigns. Stay awesome, MailChimp.

Also recommended:
ExactTarget Continue reading