As more of us go mobile, the number of local searches is rising fast
Target audience: Marketing professionals, SEO specialists, digital PR pros, location-based marketers, small businesses, nonprofits, anyone who searches on Google.
Guest post by Barry Welford
In May Google announced a new form of search that lets you ask your search term out loud instead of typing it. Google Now, the mobile application for searching by voice command (similar to Apple’s Siri), is now coming to the desktop and is getting a big makeover. With the new update, you’ll be able to speak directly to your smartphone or computer using a huge variety of commands, and Google will understand and respond.
This could be a convenient way to search if you speak faster than you type or if you’re not sure how to spell your search term.
The implications of this new development are far-reaching.
Google Voice Search is being rolled out at a time when a large proportion of Internet users is switching to mobile devices. For a growing number of us, that means switching away from their desktop PC to a tablet. In the United States, more smartphones are now sold than PCs. Many will find that their smartphones can handle whatever they want to do on the Web. Continue reading