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How Mobli can take virtual experiences to a new level

As we all know, there’s a huge amount of data on the internet– the biggest challenge is sorting it all and finding what’s relevant for you. This is such a big challenge that there’s a whole branch of the tech industry, called Big Data, that is dedicated to finding, sorting, and doing something with all this information.

If you’re wondering how big “big data” is, Microsoft’s R&D center in Israel is focusing on finding new ways to use it.

I’ve written in the past about mobile service Mobli, but today I want to focus on a different aspect of the product and what it means for the future of social media. So what does discovery and big data have to do with Mobli? The coolest feature about Mobli is not how you take the photo or edit it but how you find and discover content on the app, and on the flip side how you get your content to the people who are most interested in it. Continue reading →

Turn on a New York based filter when you use Mobli.

We started working with Mobli about a month ago. When I met CEO Moshiko Hogeg for the first time, I was captivated by his passion and vision for Mobli and the concept behind this company, which is not just a mobile application but a whole visual social media platform that enables people to share moments of their lives from around the world.

Think of Mobli as a visual engine that lets you do a 360 around the world and see who’s doing what, where and when. People could be sitting in a café in Paris, watching a show in London, eating at a restaurant in New York, and Mobli brings all these visuals together to enable us all to see what a beautiful world we live in.

I used to be an Instagram freak, sharing photos on my iPhone. However, the minute I started using Mobli, I realized it let me do a whole lot more than I could on Instagram.

One feature that I particularly like in Mobli is the location based filters. When I am in New York, I have access to the New York based filter, when I am Silicon Valley I have access to the Silicon Valley based filter. This week as I attend TechCrunch Disrupt, I will have a special TechCrunch Disrupt filter, as you can see in the picture below. These filters can be time based or permanent. As a marketeer, I cannot help but think of all the branding opportunities that this opens for brands. Think about it – filters for resorts, filters for concerts, filters for sports events … the possibilities are endless. Continue reading →