March 19, 2013

10 top tools for creating infographics & visualizations

datavisualization
An interactive visualization at Datavisualization.ch.

Explain complex concepts with stunning visuals

Target audience: Marketing professionals, infographics specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at SEOmoz and is republished with permission.

By Miranda Rensch
Senior Product Manager, SEOmoz

Communicating visually is one of the most effective ways to explain complex concepts and relationships. It can be a great way to explain your services or products and create valuable site content. I often use diagrams and whiteboarding to communicate new features and concepts internally with my team.

Below is a list of tools that you can use to create visualizations or simply to communicate visually with your fellow staff members. Enjoy, and feel free to add your own suggestions in the comments! Check out these tools for creating simple infographics and data visualizations.

piktochart

Piktochart: Create simple visualizations

1Piktochart is a Web-based tool that has six decent free themes (and a whole bunch more for the paid version) for creating simple visualizations. You can drag and drop different shapes and images, and there is quite a bit of customization available. You can also add simple line, bar, and pie charts using data from CSV (a data table or spreadsheet) or enter it manually. You can export to PNG and JPG in either print or Web quality. Note that with the free version, you get a small Piktochart watermark on the bottom of the PNG / JPG downloads. Continue reading

October 31, 2012

How to use content communities to expand your brand’s reach

Use targeted content to take your business to the next level

This is the first of a two-part series. Coming next:
• Build links to your site with video content

Guest post by Julianne Staino
Distilled

“Content is king!” Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true. I feel like I can safely assume that we can all agree on the increasing importance of awesome content. Recently, it seems like everyone is championing for companies to evolve the way in which they approach creating content. (e.g. Coca-Cola’s 2020 content strategy. If you haven’t watched these videos, I’d highly recommend investing 20 minutes in order to see how big brands are changing the way they think about a cohesive marketing strategy.)

Besides the obvious SEO benefits to having original content, engaging material also helps your customers remember your brand. So having things people find interesting on your site makes it more likely for them to come back. Continue reading