May 12, 2014

Enlist the power of the crowd for your next live event

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How to leverage your audience’s Instagrams, tweets, Facebook posts, blogs, Tumbls & G+s

Target audience: Marketing professionals, PR pros, brand managers, businesses, SEO specialists, nonprofits, educators, Web publishers, journalists.

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Chris AbrahamIcan’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you!

I am not saying you shouldn’t hire a professional team for posterity, the annual reports, and your organization’s archive. But why are you time-delaying your fundraisers, events, conferences, gatherings, jamborees, and rally by hours, days, and weeks when you have all the cheap-and-accessible tools all around you to take dozens of “good enough” images real-time, allowing hundreds, thousands, and millions of friends, family, fans, and potential donors, clients, customers, attendees, and members to get a selective and well-curated peek into all the cool stuff you do every day, as it happens, live, en masse, over the course of the entire event, instead of only the tightly-edited album you may only share with your current friends and family, all in one dump, at one moment, well after the event is far in the rear view mirror? Continue reading

December 9, 2013

7 emerging social media marketing trends for 2014

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Pinterest, Vine and Google Plus: three of the sites to keep an eye on in 2014.

Predictions to help businesses stay ahead of the curve

Guest post by Nikhil Jain

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

nikhil-jainWith 2014 knocking on the door, we thought it was time to put down the eggnog and take a hard look at what’s going to be hot on the social media marketing front the coming year — and what won’t be hot.

Before we do, let’s take a quick look at a roundup of trends that have originated from the most popular social networks this year. Continue reading

October 30, 2013

How to use Vine for video marketing

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9 tips on how to put short-term video to work for your business

Target audience: Marketing professionals, PR pros, brand managers, businesses, nonprofits, video producers, educators, Web publishers, journalists.

Andrew-LisaVine is a powerful video platform based on the concept of Twitter and brought to you by the people who invented the term micro-blogging. Like Twitter, it isn’t just for entertainment, and marketers and advertisers quickly realized the power of the app that decided six seconds is all a good video really needs.

Follow this guide of do’s and don’ts to making sure your Vine video sings for your business, nonprofit or organization.

Do display your brand

1In the quest to tell a story in a seemingly impossible amount of time, it is so easy to forget that your brand logo or image should be visible somewhere in the Vine video for all six seconds (or most of them). Continue reading