9 tips on how to put short-term video to work for your business
Target audience: Marketing professionals, PR pros, brand managers, businesses, nonprofits, video producers, educators, Web publishers, journalists.
Vine is a powerful video platform based on the concept of Twitter and brought to you by the people who invented the term micro-blogging. Like Twitter, it isn’t just for entertainment, and marketers and advertisers quickly realized the power of the app that decided six seconds is all a good video really needs.
Follow this guide of do’s and don’ts to making sure your Vine video sings for your business, nonprofit or organization.
Do display your brand
1In the quest to tell a story in a seemingly impossible amount of time, it is so easy to forget that your brand logo or image should be visible somewhere in the Vine video for all six seconds (or most of them). Continue reading →
While taking a boat cruise during the Streaming Media West conference in Los Angeles, I asked the invited guests what they would do if they really wanted everyone to watch their video. Some of them had good advice and some had advice that would be rather difficult to achieve. Watch.
At this year’s New York conference I saw many of the same things I’ve seen at ad:tech over the years, and that’s ad networks. I believe they’ve been there since day one of this conference and they’re never going away. They’re the bread and butter of the business.
Watch the day 2 show report and the day 1 show report for an overview of some of the stuff I saw. Almost everything I mention in the show report videos you’ll find in a subsequent video below. There’s a total of 30 videos.
While I do a lot of live event reporting, understand that ad:tech is a very big conference and there’s no way to feasibly see it all, so these show reports should be titled, “What David got a chance to get around to see in his two days at ad:tech.”
Rita J. King, a senior fellow at the Carnegie Council and CEO of Dancing Ink Productions, talks about the ethics of cultural collaboration in this 10-minute video interview immediately after her appearance at the 140 Character Conference on Twitter in New York on June 17.
Our conversation was generally at a 50,000-foot level, looking at the Internet and its role in the development of an ethical culture. Rita uses the model of a Johari window, a square divided into four parts: How I see myself accurately; how I see myself inaccurately; how others see me accurately; and how others see me inaccurately. Participating in the digital culture shakes all those things up, she says, and new technologies are enabling people are able to parse out how they feel about the rituals and traditions that have been passed down from generation to generation “which both illuminate the human spirit and shackle us to outdated systems.”
During the panel and in our conversation, Rita questioned whether the efforts in the West to help the street demonstrators are helping or hurting if the tactics are based on deception, such as changing one’s Twitter profile to say you live in Tehran as an expression of solidarity. “Is it putting people on the ground in Tehran in jeopardy if they can’t find each other? Deliberate deception seems like a step backward to me. … And that’s symptomatic of other things that will continue to manifest in the digital culture,” with a debate over how best to achieve a social good.
What’s interesting is not the gracious greeting he gave to the Geeks, but the way in which he described the the culture of Great Britain’s largest telco. He said BT doesn’t start from the premise “that every innovation comes from our labs. It was probably never true, and now definitely isn’t true.” He discusses BT’s propensity “to be open and inclusive, and to try to bring the best from all the world, because we are only a small island here.”
During the dinner that followed, we individually heard about the company’s efforts to extend its open source mobile platform and other efforts that BT is working on.
You’ll hear a couple of questions from uber-blogger Robert Scoble in the video. This was my second video done with a Flip Ultra.
Here’s an 8-minute video interview with Leigh Behrens, president and editor-in-chief of PNN.com. The Personal News Network is a community site and blog platforms that targets mostly women, “the fastest-growing segment of user-generated content creators,” Leigh says.
PNN allows you to easily get up and running with a blog and add your own voice and “to begin to grow your own social content on the site,” she says.
“The feedback we keep getting is that there’s really a kind of an intimate, personal and supportive feeling that goes back to our name — Personal News Network. People like the idea that they can share their thoughts and ideas in an environment that’s really supportive.”