October 30, 2013

How to use Vine for video marketing


9 tips on how to put short-term video to work for your business

Target audience: Marketing professionals, PR pros, brand managers, businesses, nonprofits, video producers, educators, Web publishers, journalists.

Andrew-LisaVine is a powerful video platform based on the concept of Twitter and brought to you by the people who invented the term micro-blogging. Like Twitter, it isn’t just for entertainment, and marketers and advertisers quickly realized the power of the app that decided six seconds is all a good video really needs.

Follow this guide of do’s and don’ts to making sure your Vine video sings for your business, nonprofit or organization.

Do display your brand

1In the quest to tell a story in a seemingly impossible amount of time, it is so easy to forget that your brand logo or image should be visible somewhere in the Vine video for all six seconds (or most of them). Continue reading