September 16, 2011

4 Israeli startups that made waves at TechCrunch Disrupt

Blonde 2.0 on TechCrunch Disrupt from JD Lasica on Vimeo.

JD LasicaIt has become something of a tradition for me to interview my partner Ayelet Noff, aka Israel’s Blonde 2.0, at the TechCrunch Disrupt conference, which ended Wednesday.

This year Ayelet headed up the communications and social media for four Israeli startups, which were fairly representative of the fledgling Web 2.0-style companies that showcased at the seminal tech conference in San Francisco:

Tonara: This was one of my favorite discoveries: an iPad application for musicians that provides interactive sheet music. Tonara will show you where you are on your sheet music, and it will flip the pages for you. As Ayelet notes, until now, sheet music hasn’t changed much since Mozart’s time. As the pièce de résistance, on Monday they brought in a string quartet with ex-Facebook honcho Randi Zuckerberg as lead singer. (Who knew that Randi can warble like an angel?)

uTest: Looking for someone to kick the tires of your new website or app? uTest uses crowdsoruced testing for usability testing, loading testing — “anything, anywhere, in any circumstance” testing, says Ayelet.

Farmigo: One of the more ambitious efforts, Farmigo is an effort to create a global network that lets consumers find and purchase locally grown, fresh produce.

TapTank: Use your social networks to achieve goals and build relationships in real life. Sign up for early access to the online service.

Watch, download or embed the 6-minute video on Vimeo

A production note: At 3 am, I gave up on trying to correct the white balance, which went kablooey about 3 minutes into the 6-minute interview. The Color Correction filter in Final Cut Express just flat-out refused to work after a dozen attempts. So I opted for timeliness rather than high production values.

October 14, 2010

Social success: A case study of uTest’s Facebook Page

Ayelet NoffThere is little doubt that brands today have realized the critical value of social media in developing powerful brand awareness. So now the burning question is how do we effectively engage the people we wish to connect with in a way that creates real, tangible and effective results for the brand.

uTest specializes in software testing services through its community of 30,000+ professional testers from 165 countries around the globe. Companies – from garage startups to Fortune 500 software giants – have used uTest’s services to test their web, mobile and desktop applications.

In the last few months, Blonde 2.0 (part of the network) has worked with uTest to create a social presence for the company, nurturing current clients as well as reaching out to potential new clients,while developing a central hub for their community of testers.

We began by working on bringing testers closer together through social media channels. By doing this, testers could connect with one another from around the globe; chat; share notes and join in the uTest community experience. In addition, it created the perfect opportunity for uTest to recruit new and raw talent, enhance brand awareness and create a virtual meeting point for other companies to learn about uTest’s services. Continue reading