February 5, 2014

The wrong and right ways to use humor on Twitter

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Twitter can be a powerful social media marketing tool when used correctly.

Post by Brian Flax

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

brian-flaxAs a social media manager and search optimization strategist, I’ve used Twitter extensively as a social media marketing tool for businesses across the United States. When I’m deciding what type of message to tweet, I always keep the business and its target market in mind. Humor is a great way to reach your audience, attract more followers, and obtain valuable retweets from other users of the service. However, it must be deployed delicately and with discretion.

In this article, I’ll discuss the importance of humor that social media marketing experts can use in their day-to-day marketing campaigns. We’ll also look at how humor, when used the wrong way, can hurt your campaign and anger your customers. Here are some real-world examples that can serve as a guidepost so you can avoid offending your audience. Continue reading