July 31, 2012

Don’t mess with Texas (or reddit)

This is the second of two parts. Also see:
reddit is the elephant in the room of social media marketing

http://imgs.xkcd.com/store/imgs/8bit-1.pngChris AbrahamMy recommendation for you individuals who are interested in just growing your experience, mastery, equity, and inclusion as deeply as you can in as many relevant and germane communities as possible, you will never be rewarded unless and until you really commit to reddit. I have been with reddit way over 5 years and I have yet to get any traction there. Like I said last week in Reddit is the 800-pound Gorilla in the room, commit to reddit completely. Eschew Facebook and Twitter for a little while and replace Flipboard on your iPad with reddit. Commit making reddit your morning news and the novel you read before you go to sleep. This week, I want to add a few more specific tips. Continue reading

July 30, 2012

reddit is the elephant in the room of social media marketing

This is the first of two parts. Also see:
Don’t mess with Texas (or reddit)

Chris Abrahamreddit is the 800 pound Gorilla in the room and has been for years. No one talks about the powerful and direct influence that this quirky, impenetrable, and oddly still-underground this social sharing site is. While people are writing post-after-post about Pinterest, So.cl, Google+, Facebook, Instamatic, and Twitter, reddit’s eating everyone’s lunch – at least when it comes to authentic bottom-up self-organization. Continue reading

July 17, 2012

How Flipboard is changing everything

Chris AbrahamI first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics.

Now, illustrating your content is not just preferable, it’s mandatory. Facebook, Google+, and Twitter have become much better at following links and automagically populating your shares with photos, videos, titles, and teasers (instead of just making your Bit.ly links hot); aggregator sites such as The Huffington Post and link-share and social bookmarking sites also spider the link, proffering a selection of images to choose from to be associated with each submission.

If your goal is to be shared or read and you’re participating in social media in order to further your personal or corporate brand, then blog, tweet, Facebook, Tumbl, and Posterous without illustrating that content with a photo, chart, illustration, pull-quote, logo, portrait, or infographic at your own peril.

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July 11, 2012

Don’t bring your social media completely in-house

Zappos!Chris AbrahamI really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything in house.

While “everyone” is on Facebook, social media is no longer a land of tinkerers; it’s a land of consumers. If you fill a room of potential brand ambassadors you harvest from your own ranks, I guarantee that only 1% to 10% of those people are active participants, and the rest are passive folks who are mostly lurkers. And when people bring up Zappos as the corporate exemplar, I always remind them that Zappos is exceptional and that’s why they’re the only company anyone can think of who does it as well internally. Plus, Zappos is a dyed-in-the-wool customer-service-centric company with an aggressive, visionary founder — someone who has completely rebuilt itself to over-serve its communities. Kudos, but seriously a truly exceptional example.

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June 28, 2012

Your social media plan needs to shut up and start listening

http://chrisabraham.com/wp-content/uploads/2012/06/20120531-crmbpiya7x7bam93ci7un1p72s.jpgChris AbrahamI know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is.

And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and publicity — speaking. Most marketing folks not only don’t get PR but they revile it; sadly, this is what social media is, no matter what you call it: public relations, all aspects of it: publicity, of course, but also crisis management! Continue reading

June 27, 2012

Blogger outreach is earned media not paid, right?

Chris AbrahamMy definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers.

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken.

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