November 13, 2012

Your online brand matters more than you realize

Manage your online presence to cultivate a positive reputation

Target audience: Businesses, brands, marketing professionals, SEO specialists, agencies, general public.

David SparkWhat you say about yourself online and what others say about you online will affect your business’s bottom line. According to a study conducted by the Harvard Business Review, an overall one-star increase or decrease on a review site can result in a 5 to 9 percent increase or decrease in sales. Similarly, a study by Edmunds.com discovered that auto dealerships with a 3.5 star rating or below get 30 percent fewer leads, said Brent Franson, vice president of sales at Reputation.com.

Two weeks ago I moderated a panel discussion for the Jewish Community Federation Business Leadership Council on building and protecting your online brand. Joining me and Franson on the panel were Shanee Ben-Zur, social media strategist and manager for NVIDIA, and Daniel Bernstein, product partnerships lead for Social/Google+ at Google. Continue reading

November 12, 2012

10 tips to take advantage of Google+ for SEO

Leverage the power of Google Plus to increase visibility

Guest post by Cyrus Shepard

It’s no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

Not so with Google+. Continue reading

October 22, 2012

A visual guide to rich snippets [Infographic]


Rich snippets: Concert dates in Google.

This is the first of a two-part series. Also see:
Why Google Authorship matters to your business

Guest post by Selena Narayanasamy
Director of Strategy Development, BlueGlass Interactive

If you’re not familiar with rich snippets, they’re data, included in the code of a page, designed to summarize the content of a webpage in a way that makes it even easier for users to understand what the page contains.

We see rich snippets on tons of search engine results pages, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show us that what we’re searching for is within reach on a particular site. Continue reading

October 10, 2012

How to boost your Klout score with Flipboard

Give more than you take — and get rewarded for it

Chris AbrahamI’ll get to the point: My secret to being amazingly and profoundly engaged with so many of my followers on Twitter, my friends on Facebook, and my circles on Google+ is because I cheat.

Whenever I am between things, in lines, waiting for something, and even on boring conference calls, I pull up Flipboard and read what my followers, friends, and circles are sharing and I generously retweet, +1, like, favorite, share and comment. I believe that Flipboard is my secret weapon when it comes to improving and maintaining my Klout score. Why? Well, the more I give, the more I get. The more items I honestly and earnestly retweet, favorite, +1, like, and share, the more willing and game the people I share are also willing to take the few seconds it takes to retweet me back. Continue reading

September 11, 2012

Is TweetMeme missing half of your tweets?


Same story, different results: 0 tweets tallied on TweetMeme, 39 on TweetButton.

Compare it to the TweetButton plug-in & let us know the results!

JD LasicaTweeteme is a company we love and admire — and more than 640,000 people have downloaded the TweetMeme plug-in for WordPress.

We’d been using TweetMeme (@TweetMeme on Twitter) for years on Socialmedia.biz and our sister site, Socialbrite, until we conducted a comparative test late last week. And TweetMeme lost, big time. Continue reading

August 15, 2012

For online reputation, the best defense is a good offense

You can’t ignore the power that search holds for your business

Chris AbrahamIf you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens and the self-indulgent ramblings of under-employed folks too far to either the left or the right to amount to much.

Just because you’re old-fashioned doesn’t mean what you’re doing isn’t working.

Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. Big money doesn’t need digital to do big business. It’s just cream — an additional channel for additional revenue.

There’s a lot of business being done and a lot of money being made using ’50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the golf course. The Internet has not usurped the traditional, it has merely enriched it; however, there’s also no barrier to entry so this party isn’t exclusive but it’s super-saturated with powerful influencers and new media gods. So, please beware. Continue reading