January 22, 2013

How to go from student to master of your domain


George Harrison, Stuart Sutcliffe and John Lennon of the Beatles, circa 1960.

Want to be a social media pro? Learn by doing

Target audience: Businesses, brands, marketing professionals, geeks, general public.

Chris AbrahamWhile Malcolm Gladwell suggested in his book Outliers: The Story of Success that you need to engage in a challenging 10,000 hours of experience and practice before becoming a master, don’t let that theory overwhelm you. The belief that you need to accrue all 10,000 hours of practice and experience before you sell yourself as a social media maven isn’t necessarily accurate.

All you need to do is know more than the person who hires you to become a professional. It is in taking the risk upon yourself to fake it till you make it, to make mistakes while you’re making magic, and in learning and knowing more so that you can win clients who are smarter and more sophisticated. Continue reading

January 16, 2013

Add blogging to your to-do list this year

blogging
Photo courtesy of ~C4Chaos (Creative Commons)

Blog to differentiate yourself beyond your credentials & experience

Chris AbrahamEdelman recruited me because I blogged about Wal-MartRosetta Stone invited me to blog for them because I blogged about learning German. AdAge invited me to write for their DigtialNext and Global News blogs. Blogging about social media marketing resulted in being invited by Socialmedia.biz and Biznology to blog for them. In the fervor of the presidential elections, I pursued column inches in The Huffington Post. In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know, and how you think than writing it out. A blog is the perfect platform.

In many ways, blogging made me. My degree is in English and Creative Writing and not in communications, public relations, public affairs, history, politics, languages, or computer science. However, I am a curious man at heart and am fascinated by the world we live in.

Continue reading

November 27, 2012

7 ways to get more comments on your articles

Consider commenting systems, rewards & removing barriers

Target audience: Businesses, brands, marketing professionals, SEO specialists, bloggers, Web publishers, agencies, nonprofits.

Guest post by Jacob Klein
Distilled

If you’ve spent any amount of time reading up on content creation, you’ve probably seen articles spelling out tactics to get you more comments on your blog posts by “writing compelling content” and including “calls to action.”

While those are certainly important ingredients to soliciting more comments, I’m going to assume you’re already on board and looking for something more specific and actionable.

Why are comments important?

The benefits of user generated content are compelling: Not only are you generating original, topical content for your pages, comments may even contribute to your article’s freshness score. While it’s debatable whether the number of comments on a page is directly correlated with higher rankings, we all understand the value of having more fresh, relevant content on a page to say nothing of user engagement and community building. Continue reading

November 26, 2012

Should you farm out some of your social media chores?

Why a hybrid approach may be the best solution

Target audience: Businesses, brands, marketing and communication professionals, SEO specialists, agencies, general public.

Chris AbrahamI just got off the phone with Andrea Howard, president of Social Media Maxima, a company I’d never heard of — but i’m impressed with what she’s doing.

Social Media Maxima doesn’t take over all of your social media content creation — unless you really want them to. Instead, they focus on posting relevant, industry-specific content three times per week. The content is provided by the client from agreed-upon sources culled by their research experts. (Disclosure: Socialmedia.biz offers comparable services for businesses that want us to manage, or supplement, their social accounts.) Continue reading

November 13, 2012

Your online brand matters more than you realize

Manage your online presence to cultivate a positive reputation

Target audience: Businesses, brands, marketing professionals, SEO specialists, agencies, general public.

David SparkWhat you say about yourself online and what others say about you online will affect your business’s bottom line. According to a study conducted by the Harvard Business Review, an overall one-star increase or decrease on a review site can result in a 5 to 9 percent increase or decrease in sales. Similarly, a study by Edmunds.com discovered that auto dealerships with a 3.5 star rating or below get 30 percent fewer leads, said Brent Franson, vice president of sales at Reputation.com.

Two weeks ago I moderated a panel discussion for the Jewish Community Federation Business Leadership Council on building and protecting your online brand. Joining me and Franson on the panel were Shanee Ben-Zur, social media strategist and manager for NVIDIA, and Daniel Bernstein, product partnerships lead for Social/Google+ at Google. Continue reading

November 12, 2012

10 tips to take advantage of Google+ for SEO

Leverage the power of Google Plus to increase visibility

Guest post by Cyrus Shepard

It’s no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

Not so with Google+. Continue reading