Why manually handling cross-posts keeps content in top form
Writing once and sharing many times is very compelling as is the sort of evergreen content that you can share repeatedly. There are exceptions, of course, but you should think twice about automatically sharing everything. Why? Well, cross-posting tools don’t make your cross-posts look as good as they could.
In this new world of Flipbook, Pinterest, and the new Google+, you need to make sure everything looks right: the correct photo or image (Facebook and Google+ allow you to cycle through the photos to find the perfect illustration), the correct post title (sometimes Facebook grabs an ugly title and you’re allowed to edit the title copy — though you cannot do that with G+), and the correct post description (both Google+ and Facebook allow you to delete or remove the description copy, though Facebook allows you to even edit the description copy.) Continue reading →
George Harrison, Stuart Sutcliffe and John Lennon of the Beatles, circa 1960.
Want to be a social media pro? Learn by doing
Target audience: Businesses, brands, marketing professionals, geeks, general public.
While Malcolm Gladwell suggested in his book Outliers: The Story of Success that you need to engage in a challenging 10,000 hours of experience and practice before becoming a master, don’t let that theory overwhelm you. The belief that you need to accrue all 10,000 hours of practice and experience before you sell yourself as a social media maven isn’t necessarily accurate.
All you need to do is know more than the person who hires you to become a professional. It is in taking the risk upon yourself to fake it till you make it, to make mistakes while you’re making magic, and in learning and knowing more so that you can win clients who are smarter and more sophisticated. Continue reading →
In many ways, blogging made me. My degree is in English and Creative Writing and not in communications, public relations, public affairs, history, politics, languages, or computer science. However, I am a curious man at heart and am fascinated by the world we live in.
If you’ve spent any amount of time reading up on content creation, you’ve probably seen articles spelling out tactics to get you more comments on your blog posts by “writing compelling content” and including “calls to action.”
While those are certainly important ingredients to soliciting more comments, I’m going to assume you’re already on board and looking for something more specific and actionable.
Why are comments important?
The benefits of user generated content are compelling: Not only are you generating original, topical content for your pages, comments may even contribute to your article’s freshness score. While it’s debatable whether the number of comments on a page is directly correlated with higher rankings, we all understand the value of having more fresh, relevant content on a page to say nothing of user engagement and community building. Continue reading →
Target audience: Businesses, brands, marketing and communication professionals, SEO specialists, agencies, general public.
I just got off the phone with Andrea Howard, president of Social Media Maxima, a company I’d never heard of — but i’m impressed with what she’s doing.
Social Media Maxima doesn’t take over all of your social media content creation — unless you really want them to. Instead, they focus on posting relevant, industry-specific content three times per week. The content is provided by the client from agreed-upon sources culled by their research experts. (Disclosure: Socialmedia.biz offers comparable services for businesses that want us to manage, or supplement, their social accounts.) Continue reading →
Manage your online presence to cultivate a positive reputation
Target audience: Businesses, brands, marketing professionals, SEO specialists, agencies, general public.
What you say about yourself online and what others say about you online will affect your business’s bottom line. According to a study conducted by the Harvard Business Review, an overall one-star increase or decrease on a review site can result in a 5 to 9 percent increase or decrease in sales. Similarly, a study by Edmunds.com discovered that auto dealerships with a 3.5 star rating or below get 30 percent fewer leads, said Brent Franson, vice president of sales at Reputation.com.