In many ways, blogging made me. My degree is in English and Creative Writing and not in communications, public relations, public affairs, history, politics, languages, or computer science. However, I am a curious man at heart and am fascinated by the world we live in.
If you’ve spent any amount of time reading up on content creation, you’ve probably seen articles spelling out tactics to get you more comments on your blog posts by “writing compelling content” and including “calls to action.”
While those are certainly important ingredients to soliciting more comments, I’m going to assume you’re already on board and looking for something more specific and actionable.
Why are comments important?
The benefits of user generated content are compelling: Not only are you generating original, topical content for your pages, comments may even contribute to your article’s freshness score. While it’s debatable whether the number of comments on a page is directly correlated with higher rankings, we all understand the value of having more fresh, relevant content on a page to say nothing of user engagement and community building. Continue reading →
Target audience: Businesses, brands, marketing and communication professionals, SEO specialists, agencies, general public.
I just got off the phone with Andrea Howard, president of Social Media Maxima, a company I’d never heard of — but i’m impressed with what she’s doing.
Social Media Maxima doesn’t take over all of your social media content creation — unless you really want them to. Instead, they focus on posting relevant, industry-specific content three times per week. The content is provided by the client from agreed-upon sources culled by their research experts. (Disclosure: Socialmedia.biz offers comparable services for businesses that want us to manage, or supplement, their social accounts.) Continue reading →
Manage your online presence to cultivate a positive reputation
Target audience: Businesses, brands, marketing professionals, SEO specialists, agencies, general public.
What you say about yourself online and what others say about you online will affect your business’s bottom line. According to a study conducted by the Harvard Business Review, an overall one-star increase or decrease on a review site can result in a 5 to 9 percent increase or decrease in sales. Similarly, a study by Edmunds.com discovered that auto dealerships with a 3.5 star rating or below get 30 percent fewer leads, said Brent Franson, vice president of sales at Reputation.com.
Leverage the power of Google Plus to increase visibility
Guest post by Cyrus Shepard
It’s no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.
If you’re not familiar with rich snippets, they’re data, included in the code of a page, designed to summarize the content of a webpage in a way that makes it even easier for users to understand what the page contains.
We see rich snippets on tons of search engine results pages, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show us that what we’re searching for is within reach on a particular site. Continue reading →