March 26, 2013

New to Twitter? 18 tips for newbies

TwitterGood

Learn the ins and outs of the Twitterverse

Shonali BurkeFor those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days?

So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). They include tips on how to get set up with, and use smartly, a social network that I still love.

I’ve also included a “tweet this” link for a Twitter-friendly version of each tip (hence the “tweetability”). So if you particularly like some, perhaps you wouldn’t mind sharing?

1. Use a real photo of yourself for your avatar. (I know, sounds like a duh moment, but you’d be surprised). <tweet this>

2. Make sure your avatar is “SFW” (safe for work… and yes, you’d be surprised again). <tweet this> Continue reading

March 12, 2013

5 apps that do the marketing work for you

bufferapp
Photo courtesy of noeliamarejo via Creative Commons

Reach a broader audience with the help of these marketing apps

Guest post by Megan Totka

MeganTotkaDeveloping and executing strong marketing campaigns takes a lot of work. In large corporations, entire departments are devoted to this task. For small businesses and sole proprietors, marketing tasks often fall on employees or business owners that wear other hats, too. There is literally not enough time in the workday to accomplish all the promotional tasks that large and small companies wish they could achieve, especially considering the vast outreach opportunities the Internet age presents.

What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Interested? While I can’t advise you on the best ways to find more money in your budget, I can offer some suggestions developed by others that will give your business a smart marketing advantage. Continue reading

February 14, 2013

Why you should cross-post by hand

SM.biz Facebook

Why manually handling cross-posts keeps content in top form

Chris AbrahamWriting once and sharing many times is very compelling as is the sort of evergreen content that you can share repeatedly. There are exceptions, of course, but you should think twice about automatically sharing everything. Why? Well, cross-posting tools don’t make your cross-posts look as good as they could.

In this new world of Flipbook, Pinterest, and the new Google+, you need to make sure everything looks right: the correct photo or image (Facebook and Google+ allow you to cycle through the photos to find the perfect illustration), the correct post title (sometimes Facebook grabs an ugly title and you’re allowed to edit the title copy — though you cannot do that with G+), and the correct post description (both Google+ and Facebook allow you to delete or remove the description copy, though Facebook allows you to even edit the description copy.) Continue reading

January 22, 2013

How to go from student to master of your domain


George Harrison, Stuart Sutcliffe and John Lennon of the Beatles, circa 1960.

Want to be a social media pro? Learn by doing

Target audience: Businesses, brands, marketing professionals, geeks, general public.

Chris AbrahamWhile Malcolm Gladwell suggested in his book Outliers: The Story of Success that you need to engage in a challenging 10,000 hours of experience and practice before becoming a master, don’t let that theory overwhelm you. The belief that you need to accrue all 10,000 hours of practice and experience before you sell yourself as a social media maven isn’t necessarily accurate.

All you need to do is know more than the person who hires you to become a professional. It is in taking the risk upon yourself to fake it till you make it, to make mistakes while you’re making magic, and in learning and knowing more so that you can win clients who are smarter and more sophisticated. Continue reading

January 16, 2013

Add blogging to your to-do list this year

blogging
Photo courtesy of ~C4Chaos (Creative Commons)

Blog to differentiate yourself beyond your credentials & experience

Chris AbrahamEdelman recruited me because I blogged about Wal-MartRosetta Stone invited me to blog for them because I blogged about learning German. AdAge invited me to write for their DigtialNext and Global News blogs. Blogging about social media marketing resulted in being invited by Socialmedia.biz and Biznology to blog for them. In the fervor of the presidential elections, I pursued column inches in The Huffington Post. In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know, and how you think than writing it out. A blog is the perfect platform.

In many ways, blogging made me. My degree is in English and Creative Writing and not in communications, public relations, public affairs, history, politics, languages, or computer science. However, I am a curious man at heart and am fascinated by the world we live in.

Continue reading

November 27, 2012

7 ways to get more comments on your articles

Consider commenting systems, rewards & removing barriers

Target audience: Businesses, brands, marketing professionals, SEO specialists, bloggers, Web publishers, agencies, nonprofits.

Guest post by Jacob Klein
Distilled

If you’ve spent any amount of time reading up on content creation, you’ve probably seen articles spelling out tactics to get you more comments on your blog posts by “writing compelling content” and including “calls to action.”

While those are certainly important ingredients to soliciting more comments, I’m going to assume you’re already on board and looking for something more specific and actionable.

Why are comments important?

The benefits of user generated content are compelling: Not only are you generating original, topical content for your pages, comments may even contribute to your article’s freshness score. While it’s debatable whether the number of comments on a page is directly correlated with higher rankings, we all understand the value of having more fresh, relevant content on a page to say nothing of user engagement and community building. Continue reading