With social marketing, showing up is half the battle
My advice for blogging and social media marketing alike is as follows: 20 minutes a day — and one hour once a week. If you spend any less time than that, you’re really not a content marketer. However, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward.
It’s yeoman’s work and you’ll never win any awards for doing the bare minimum, but if you can keep showing up every work day and then spend an extra hour once a week, and you can do that persistently and consistently over time, you’ll start seeing some impressive results.
Social media rewards consistency, persistence, and attention, even if it isn’t super-service or if you take a full 24 hours to respond to a customer’s query or constituent’s concern.
Come on, you’re not @AmericanAir, and you don’t need to be. My flight was grounded en route to SXSW, I tweeted complaint, and AA got back to me on Twitter by the time I deplaned — you probably don’t need to offer that much service, do you? Continue reading →
Maintain your social profiles for better search results
Guest post by Cara Aley
With your company focused on its business goals and set up on social channels, it’s critically important that your online business reputation be one that is polished and positive. As you’re likely to be in the market for new customers, clients, partners or investors, it’s important that when they run a Google search on your business or startup, not only are you properly search engine optimized but that meaningful and positive results appear.
Social media as a marketing strategy is an important method for ensuring that this happens, and should be prioritized as much as or more than any other marketing strategy. I’ll explain why.
Social media profiles are critical for search engine optimization (SEO). You know what SEO is. (See Socialmedia.biz’s series on online reputation.) Now it’s time to start building those social media profiles in order to improve your SEO. Continue reading →
Your personal newsroom calls for authentic, purposeful engagement
If you read your local newspaper or a typical magazine, you’ll realize that most journalism is specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman. However, most companies don’t have the volume or diversity of news required to need such staffing.
That said, enough does go on each and every day in your office, among your staff, in your business, in your industry, with you and your very own personal brand that you need to cover the entire newsroom on your own, including the advertising and publicity (because like the news, everything comes down to driving revenue, and if you can’t prove that all the time, energy, and resources you’re spending online aren’t feeding sales, your one-man-social-media-band is not long for this world.) Continue reading →
The power of the crowd (Photo by laffy4k, Creative Commons)
With Sulia, Flipboard & Twitter, it’s never been easier to keep abreast of topics that matter to you
Guest post by Brian Blondy
Crowdsourcing and aggregation are two key functions for the modern distribution of real-time content within the online news industry. If used properly, each is a powerful method for processing and delivering your interests in a clean and concise manner on information networks like Twitter, Flipboard and Sulia. To maximize the potential for how you follow the issues you enjoy hearing about, both must be embraced and utilized to supercharge your knowledge of online news.
You should know that visiting particular websites to keep up to speed about a specific topic is almost essentially a waste of time. Web surfing is inefficient, time consuming and runs the risk that you may not actually find what you were looking for. These days, one article or one opinion is not enough, especially when you’re making a concerted effort to find information on the topics you care about most. Instead, you need to tap into crowdsourcing to target your precise interests online. Continue reading →
Give your organization a human face by sharing the right content
Guest post by Maya Sagi Blonde 2.0 You’ve decided to use social media to promote your startup. Great. Now you have to think about how to promote yourself. The way to go is simple: Self-brand. This will help advance product recognition and general brand awareness, create connections, build a reputation and eventually reach your target audience.
However, to prevent you from drowning in a sea of content, here are a few tips to help direct you to the specific type of content that will make your company stand out. Continue reading →
For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days?
So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). They include tips on how to get set up with, and use smartly, a social network that I still love.
I’ve also included a “tweet this” link for a Twitter-friendly version of each tip (hence the “tweetability”). So if you particularly like some, perhaps you wouldn’t mind sharing?
1. Use a real photo of yourself for your avatar. (I know, sounds like a duh moment, but you’d be surprised). <tweet this>