May 14, 2013

Can you build an audience while maintaining intimacy?

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Photo by practicalowl (Creative Commons)

Yes. In fact, you must. Just don’t go on social auto-pilot and start collecting people

Chris AbrahamYou know how much I am obsessed with long-tail blogger outreach, right? I am a man possessed! That said, I really don’t collect people. People don’t like being collected. As people, we don’t like being part of a menagerie. While it’s easy to collect people, it’s even easier to take them for granted, and there’s probably a tipping point. I have been consulting some bouncing social media babies recently, and they’re doing it right. They’re each running a couple of hundred followers and friends and they know everyone. They’re aware of exactly who they’re following and get really excited whenever anyone follows them back.

But please forgive me, I felt the same way too, and I must tell you that I really needed the reminder. I mean, not to brag, but I have had 500+ connections on LinkedIn since before many of you were born. And with 43,000+ followers on Twitter and 4,777 friends on Facebook, it keeps me busy.

With such a torrent of conversation splashing and sloshing around me all the time, manifesting in an endless din, I of course am just about always overwhelmed.

It’s almost impossible to both maintain the cultivated intimacy of those very first days of exploration when you knew the name of everyone you followed and, especially, everyone who followed you. Continue reading

April 25, 2013

In praise of social media perseverence

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With social marketing, showing up is half the battle

Chris AbrahamMy advice for blogging and social media marketing alike is as follows: 20 minutes a day — and one hour once a week. If you spend any less time than that, you’re really not a content marketer. However, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward.

It’s yeoman’s work and you’ll never win any awards for doing the bare minimum, but if you can keep showing up every work day and then spend an extra hour once a week, and you can do that persistently and consistently over time, you’ll start seeing some impressive results.

Social media rewards consistency, persistence, and attention, even if it isn’t super-service or if you take a full 24 hours to respond to a customer’s query or constituent’s concern.

Come on, you’re not @AmericanAir, and you don’t need to be. My flight was grounded en route to SXSW, I tweeted complaint, and AA got back to me on Twitter by the time I deplaned — you probably don’t need to offer that much service, do you? Continue reading

April 24, 2013

Using social media to enhance your brand’s reputation

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Maintain your social profiles for better search results

Guest post by Cara Aley

caraaleyWith your company focused on its business goals and set up on social channels, it’s critically important that your online business reputation be one that is polished and positive. As you’re likely to be in the market for new customers, clients, partners or investors, it’s important that when they run a Google search on your business or startup, not only are you properly search engine optimized but that meaningful and positive results appear.

Social media as a marketing strategy is an important method for ensuring that this happens, and should be prioritized as much as or more than any other marketing strategy. I’ll explain why.

Understand SEO

Social media profiles are critical for search engine optimization (SEO). You know what SEO is. (See Socialmedia.biz’s series on online reputation.) Now it’s time to start building those social media profiles in order to improve your SEO. Continue reading

April 17, 2013

3 ways to tap into customized news & information

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The power of the crowd (Photo by laffy4k, Creative Commons)

With Sulia, Flipboard & Twitter, it’s never been easier to keep abreast of topics that matter to you

Guest post by Brian Blondy

brianblondyCrowdsourcing and aggregation are two key functions for the modern distribution of real-time content within the online news industry. If used properly, each is a powerful method for processing and delivering your interests in a clean and concise manner on information networks like Twitter, Flipboard and Sulia. To maximize the potential for how you follow the issues you enjoy hearing about, both must be embraced and utilized to supercharge your knowledge of online news.

You should know that visiting particular websites to keep up to speed about a specific topic is almost essentially a waste of time. Web surfing is inefficient, time consuming and runs the risk that you may not actually find what you were looking for. These days, one article or one opinion is not enough, especially when you’re making a concerted effort to find information on the topics you care about most. Instead, you need to tap into crowdsourcing to target your precise interests online. Continue reading