February 18, 2014

Using brand ambassadors to complement your social media campaign

brand-ambassadors
Brand ambassadors know the difference between establishing contacts and spamming.

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaIn the beginning of the brand ambassador movement, the job entailed – and still does, to a certain degree – “going out” and announcing the brand to interested parties. Social butterflies who enjoyed interacting with people, early brand ambassadors combed nightlife spots, events, conferences, and parties, bringing with them the news about the business, whose intricacies they made it their business to obsess over.

Modern brand ambassadors are much more technologically inclined, and they spend much of their time “going out” on social media. Continue reading

January 29, 2014

Social media may not be 100% free for much longer


Instead of paying for content distribution, look at forming meaningful relationships with your customers for free word-of-mouth advertising.

Rely on supporters’ genuine enthusiasm rather than on paid distribution

Target audience: Marketing professionals, PR pros, brand managers, businesses, nonprofits, social media managers, Web publishers.

Post by Brian Flax

BrianFlaxFacebook and Twitter are well-known social networking sites that businesses can easily use for their social media marketing campaigns. Although services like Facebook Advertising do come at a cost, most features on Facebook are provided free of charge – at least for now. It seems like every other week, we’re seeing a new IPO for a social networking site, meaning companies now have to appease investors and turn a profit, ultimately at the cost of users of the service.

In this article, we’ll take a look at social marketing sites that are moving away from offering free services and passing the cost on to business users. Continue reading

December 9, 2013

7 emerging social media marketing trends for 2014

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Pinterest, Vine and Google Plus: three of the sites to keep an eye on in 2014.

Predictions to help businesses stay ahead of the curve

Guest post by Nikhil Jain

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

nikhil-jainWith 2014 knocking on the door, we thought it was time to put down the eggnog and take a hard look at what’s going to be hot on the social media marketing front the coming year — and what won’t be hot.

Before we do, let’s take a quick look at a roundup of trends that have originated from the most popular social networks this year. Continue reading

May 14, 2013

Can you build an audience while maintaining intimacy?

collectibles
Photo by practicalowl (Creative Commons)

Yes. In fact, you must. Just don’t go on social auto-pilot and start collecting people

Chris AbrahamYou know how much I am obsessed with long-tail blogger outreach, right? I am a man possessed! That said, I really don’t collect people. People don’t like being collected. As people, we don’t like being part of a menagerie. While it’s easy to collect people, it’s even easier to take them for granted, and there’s probably a tipping point. I have been consulting some bouncing social media babies recently, and they’re doing it right. They’re each running a couple of hundred followers and friends and they know everyone. They’re aware of exactly who they’re following and get really excited whenever anyone follows them back.

But please forgive me, I felt the same way too, and I must tell you that I really needed the reminder. I mean, not to brag, but I have had 500+ connections on LinkedIn since before many of you were born. And with 43,000+ followers on Twitter and 4,777 friends on Facebook, it keeps me busy.

With such a torrent of conversation splashing and sloshing around me all the time, manifesting in an endless din, I of course am just about always overwhelmed.

It’s almost impossible to both maintain the cultivated intimacy of those very first days of exploration when you knew the name of everyone you followed and, especially, everyone who followed you. Continue reading

April 25, 2013

In praise of social media perseverence

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With social marketing, showing up is half the battle

Chris AbrahamMy advice for blogging and social media marketing alike is as follows: 20 minutes a day — and one hour once a week. If you spend any less time than that, you’re really not a content marketer. However, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward.

It’s yeoman’s work and you’ll never win any awards for doing the bare minimum, but if you can keep showing up every work day and then spend an extra hour once a week, and you can do that persistently and consistently over time, you’ll start seeing some impressive results.

Social media rewards consistency, persistence, and attention, even if it isn’t super-service or if you take a full 24 hours to respond to a customer’s query or constituent’s concern.

Come on, you’re not @AmericanAir, and you don’t need to be. My flight was grounded en route to SXSW, I tweeted complaint, and AA got back to me on Twitter by the time I deplaned — you probably don’t need to offer that much service, do you? Continue reading

April 24, 2013

Using social media to enhance your brand’s reputation

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Maintain your social profiles for better search results

Guest post by Cara Aley

caraaleyWith your company focused on its business goals and set up on social channels, it’s critically important that your online business reputation be one that is polished and positive. As you’re likely to be in the market for new customers, clients, partners or investors, it’s important that when they run a Google search on your business or startup, not only are you properly search engine optimized but that meaningful and positive results appear.

Social media as a marketing strategy is an important method for ensuring that this happens, and should be prioritized as much as or more than any other marketing strategy. I’ll explain why.

Understand SEO

Social media profiles are critical for search engine optimization (SEO). You know what SEO is. (See Socialmedia.biz’s series on online reputation.) Now it’s time to start building those social media profiles in order to improve your SEO. Continue reading