May 12, 2014

Enlist the power of the crowd for your next live event

apps

How to leverage your audience’s Instagrams, tweets, Facebook posts, blogs, Tumbls & G+s

Target audience: Marketing professionals, PR pros, brand managers, businesses, SEO specialists, nonprofits, educators, Web publishers, journalists.

moranLiveTweetingSetupGear

Chris AbrahamIcan’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you!

I am not saying you shouldn’t hire a professional team for posterity, the annual reports, and your organization’s archive. But why are you time-delaying your fundraisers, events, conferences, gatherings, jamborees, and rally by hours, days, and weeks when you have all the cheap-and-accessible tools all around you to take dozens of “good enough” images real-time, allowing hundreds, thousands, and millions of friends, family, fans, and potential donors, clients, customers, attendees, and members to get a selective and well-curated peek into all the cool stuff you do every day, as it happens, live, en masse, over the course of the entire event, instead of only the tightly-edited album you may only share with your current friends and family, all in one dump, at one moment, well after the event is far in the rear view mirror? Continue reading

April 7, 2014

How to engage bloggers down the long tail

Social Media Marketing

Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.

OMVS14Chris AbrahamIt’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.

Continue reading

March 24, 2014

Do your Twitter followers matter to your brand?

Hard at work

Think about the kind of Twitter users you follow back

Post by Tristan Anwyn

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

When you were at school, there was a good chance that if you got caught hanging with the troublemakers, you were considered guilty by association.

Nowadays, the company you keep online can affect your brand’s reputation for good or ill. Just ask Republican politician Newt Gingrich, who ran into a mini-scandal during his 2012 presidential campaign when it came to light that 92% of his Twitter followers were fake accounts.

So how does the company you keep affect your brand? Continue reading

February 27, 2014

Add these 6 tools to improve your social workflow

twentyfeet
TwentyFeet is like Google Analytics for social media.

TwentyFeet, Gmail Inbox Checker, WhoTweetedMe & 3 more!

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaFor corporation founders like Bob Parsons of GoDaddy, managing social media workflow is paramount to staying in touch with customers and maintaining an existing client base. GoDaddy manages a social media account on Twitter, Facebook, Instagram, Flickr, YouTube, and Pinterest (and, likely, some that I’ve missed). However, if you’re a solopreneur or small business owner, social workflow is just as important as it is to the big leaguers.

I’m not part of a social media marketing agency or huge corporation, but just handling social marketing for my own individual blog requires me to use tools to improve workflow. Keeping up with the daunting aspects of social marketing makes it almost impossible to do anything else. The right apps, extensions, and software, however, have helped me do the work of many by helping me become organized and efficient. Continue reading

February 18, 2014

Using brand ambassadors to complement your social media campaign

brand-ambassadors
Brand ambassadors know the difference between establishing contacts and spamming.

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaIn the beginning of the brand ambassador movement, the job entailed – and still does, to a certain degree – “going out” and announcing the brand to interested parties. Social butterflies who enjoyed interacting with people, early brand ambassadors combed nightlife spots, events, conferences, and parties, bringing with them the news about the business, whose intricacies they made it their business to obsess over.

Modern brand ambassadors are much more technologically inclined, and they spend much of their time “going out” on social media. Continue reading

January 29, 2014

Social media may not be 100% free for much longer


Instead of paying for content distribution, look at forming meaningful relationships with your customers for free word-of-mouth advertising.

Rely on supporters’ genuine enthusiasm rather than on paid distribution

Target audience: Marketing professionals, PR pros, brand managers, businesses, nonprofits, social media managers, Web publishers.

Post by Brian Flax

BrianFlaxFacebook and Twitter are well-known social networking sites that businesses can easily use for their social media marketing campaigns. Although services like Facebook Advertising do come at a cost, most features on Facebook are provided free of charge – at least for now. It seems like every other week, we’re seeing a new IPO for a social networking site, meaning companies now have to appease investors and turn a profit, ultimately at the cost of users of the service.

In this article, we’ll take a look at social marketing sites that are moving away from offering free services and passing the cost on to business users. Continue reading