February 27, 2014

Add these 6 tools to improve your social workflow

twentyfeet
TwentyFeet is like Google Analytics for social media.

TwentyFeet, Gmail Inbox Checker, WhoTweetedMe & 3 more!

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Post by Andrew Lisa

Andrew-LisaFor corporation founders like Bob Parsons of GoDaddy, managing social media workflow is paramount to staying in touch with customers and maintaining an existing client base. GoDaddy manages a social media account on Twitter, Facebook, Instagram, Flickr, YouTube, and Pinterest (and, likely, some that I’ve missed). However, if you’re a solopreneur or small business owner, social workflow is just as important as it is to the big leaguers.

I’m not part of a social media marketing agency or huge corporation, but just handling social marketing for my own individual blog requires me to use tools to improve workflow. Keeping up with the daunting aspects of social marketing makes it almost impossible to do anything else. The right apps, extensions, and software, however, have helped me do the work of many by helping me become organized and efficient. Continue reading

February 12, 2014

Top 10 monitoring tools for Twitter & other social media platforms

listening-headphones
Image by √oхέƒx™ on Flickr

How to stay on top of what your customers are saying about your business

Target audience: Marketing professionals, SEO specialists, PR pros, analytics managers, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Guest post by Megan Totka
ChamberofCommerce.com

MeganTotkaIf you’re going to use social media effectively for your small business, it’s important to stay on top of what’s being said about your business, your brand, and your industry. This roundup of social media monitoring tools can help you do just that.

One quick note: We’re not including HootSuite on this list, because most businesses already know about this one (and we’ve written about it many times in the past). However, if you haven’t heard of it, you should check it out: HootSuite is available in both free and paid versions and includes social media monitoring, automation, and analytics for multiple channels.

Our list contains five Twitter-specific tools, and five general tracking and analytics services that cover multiple social media platforms.

Did we miss any? What are your favorite social media monitoring tools — paid or free? Let us know in the comments! Continue reading