September 18, 2009

Social journalism: Using social networks to build community

JD LasicaHere’s the slide presentation I gave yesterday at the Pacific Northwest Newspaper Association Summit of newspaper publishers and ad managers. My talk turned out to be 80 minutes long.

A half dozen newspaper executives thanked me for the presentation afterward, so the message of change is resonating in some quarters. The question is whether enough publishers will have the courage to turn their battleships into speedboats and green-light the wholesale experimentation needed to help newsroom journalists engage with their communities.

So far, no media companies have contacted Socialmedia.biz for consulting work (yes, we’re very busy with clients in other sectors), so I’m doubtful. Continue reading

August 29, 2009

Photos from Seizing the Moment

Ben Jealous

JD LasicaSpent Friday at Seizing the Moment, the sold-out, end-of-summer Garage/Summer Institute at San Francisco State University featuring a rich array of speakers who provided training in multimedia, new media, social media and more. I gave a 90-minute Social Media Bootcamp with Susan Mernit, and I’ll post the presentation on Monday.

Above is Benjamin Jealous, president of the NAACP, whose talk ended the conference. (I enjoyed meeting him and admire his work.) Here’s an 11-picture photo set of Seizing the Moment.

August 20, 2009

Social networks: 8 ways to engage users with news

JD LasicaHere’s a slightly revised version of the Social Networks: Engaging Users With News webinar I gave to a few hundred virtual attendees when I flew out to the Poynter Institute in Florida in May.

The slideshow offers eight different areas of social networking that news publishers — anyone from a single individual to a full newsroom — can leverage to engage people around news events in a more robust, interactive way. Specifically:

  • Blue skies: new approaches to news
  • Google Map mashups
  • Instant social networks
  • Geocoding and citizen photography
  • The awesomeness of Twitter
  • Widgets: tapping into local conversations
  • Facebook & the news
  • Community video

Continue reading

August 18, 2009

Social Media Bootcamp at SF State

Seize the moment

JD LasicaI‘m spending this week putting together a Social Media Bootcamp presentation as part of Seize the Moment, a terrific end-of-summer event that takes place in 10 days at San Francisco State.

I’ll be presenting a Social Media Bootcamp with David Cohn, founder of Spot.us, to kick the morning off. The all-day event will be geared to ethnic media publishers and feature multiple tracks: a Multimedia Content Bootcamp, a Website Warriors track, a Storytelling Toolkit track, a Business Innovations track and a Social Networking 101 track presented by the Public Media Collaborative (David, Susan Mernit and I are among the co-founders).

Conference details

What: Seize the Moment

Presented byRenaissance Journalism Center at San Francisco State University and ZeroDivide, in collaboration with New America Media

Agenda: A hands-on educational workshop to help members of the ethnic and community news media learn how to harness new technologies and reach new audiences. In-depth workshops will teach you new media skills and social networking strategies; show you how to grow your Web presence and introduce you to innovative business strategies to help your news outlet navigate through and even thrive in this tough economy. Some participants may want to opt for Nuestra Voz, a day-and-a-half boot camp taught in Spanish.

When: Friday, August 28, 2009
Time: 8:30am – 7:00pm
Location: San Francisco State University College of Extended Learning, 835 Market Street, 6th floor, San Francisco
Registration fee: $25 (amazingly cheap) Register here Continue reading

April 18, 2009

Girls in Tech: Empowering women in technology


Girls in Tech from JD Lasica on Vimeo.

JD LasicaFor years I’ve bemoaned the lack of women on stage at the scores of tech conferences and events I attend. Girls in Tech is out to change that.

I caught up with founder Adriana Gascoigne and executive managing director Robyn Cohen at Web 2.0 Expo earlier this month.

Adriana describes Girls in Tech as an organization geared toward the empowerment, education and engagement of women in technology. Here are some of their initiatives:

A few days ago they launched the Girls in Tech University, offering a curriculum to college students and others who want to ramp up their involvement in the tech sector.

Continue reading

April 1, 2009

MindBites: The how-to video marketplace

JD LasicaAt South by Southwest Interactive a couple of weeks ago I heard about MindBites, a year-old instructional video marketplace based in Austin, Texas. I had the chance to sit down for a few minutes with Jason W. Reneau, founder & CEO, and Huntley Tarrant, vice president of business development, who walks us through the online learning and training site.

Unlike sites like Lynda.com, which require a fairly steep subscription fee, MindBites lets trainers set a price — generally as low as 99 cents to $2.99 — for watching an instructional video. Reneau says he came up with the idea after discovering that his only choices were hit-or-miss experiences on trainers’ websites or the old-fashioned Berlitz instructional CDs.

Continue reading