I have been thinking a lot about the social media metrics post I wrote back on May 3rd, Real social media metrics from SM2, and I don’t think it did a good enough job at exploring some of the ways I use SM2 by Techrigy so I thought I might put it all together as a step-by-step, unscripted (obviously) process screencast for you to check out.
While , has been doing digital PR in the form of blogger relations, social media outreach, online brand promotion, Twitter and Facebook community management, and even reporting, we’ve tended to spend our resources more on operations than on metrics.
Once we got our hands on the social media metrics service SM2, by Techrigy, and started playing around, we kicked ourselves! Not only are metrics an awesome way of proving efficacy to our clients but they’re also amazing business development secret weapons, allowing us to create real-world scenarios that aid in our wooing of clients, both in casual correspondence as well as in proper proposals.
I would like to give you a quick run through some of the charts we have been creating for ourselves and our clients. The Fresh Air Fund has been nice enough to allow us to use their charts and metrics as examples of the kind of interesting and useful metrics we are able to collect and monitor.