December 18, 2009

5 ways to increase the reach of your blog or RSS feed

survival-guide-toDeltina HayYou may be losing out on opportunities to improve the reach of your RSS feed or blog.

These optimization tips can help:

• Burn your feed to Feedburner.com. Take advantage of the optimization and analytics features they offer.

• Offer alternate ways for readers to subscribe to your feed. Use FeedBurner tools like email subscriptions and subscription buttons like the ones on AddtoAny.com to offer more choices for your readers.

• Add your feed to as many feed directories as you can. Don’t assume that just because a service is being pinged (notified) about your posts, that your feed is listed in their directory. Start by claiming your blog at Technorati.com. Then use the toprankblog blog directory list to find more.

rss_logo• Import your feed into your social networking sites. Facebook allows you to import RSS feeds into your profile and offers applications for you to import feeds into Facebook pages. LinkedIn offers an application to include your feed in your profile. And you can use a tool like HootSuite.com to import your feed into your Twitter account.

• Create a lifestream or social page. Start an account with a lifestreaming service like FriendFeed or create a page on a social site like Squidoo. Import your feed into your new accounts along with relevant information from your other social Web accounts.

Though these tips will help improve the reach of your RSS feed or blog, the best way to get more subscribers is to regularly generate as much quality and on-topic content as you can.

Previously in this series

December 10, 2009

Do you have a strategy for social bookmarking and crowdsourcing?

Excerpt from Survival Guide Chapter 7: Sharing, not self-promotion, should be top of mind

survival-guide-toDeltina HayHere is part 7 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

The book is meant to be a guide to building an optimized foundation in social Web for beginners and advanced users alike.

Chapter 7 of the book is about social bookmarking and crowdsourcing using news aggregators, enabling users to save and share their favorite Websites and determine the popularity of a news story, blog entry, or Website through various voting and rating systems.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

Copyright 2009 by Deltina Hay. All rights reserved.

A Social Bookmarking Strategy

The first thing to do is get a good feel for a number of social bookmarking sites. (In the print edition, there are some popular sites listed at the end of this chapter and on the resource CD.) Choose a couple that represent your interests. If you don’t feel inclined to do the research, I recommend starting with Delicious.com, Technorati, and StumbleUpon. Using these three sites should give you a broad reach into the world of social bookmarking. Before you begin using a bookmarking site, it’s important to become familiar with the guidelines. Some sites are much more stringent than others about bookmarking your own sites, or representing a business of any sort. It is best to go forward informed rather than risk getting a reputation for ignoring the rules, or worse, getting banned from a site. Continue reading