September 16, 2011

4 Israeli startups that made waves at TechCrunch Disrupt

Blonde 2.0 on TechCrunch Disrupt from JD Lasica on Vimeo.

JD LasicaIt has become something of a tradition for me to interview my partner Ayelet Noff, aka Israel’s Blonde 2.0, at the TechCrunch Disrupt conference, which ended Wednesday.

This year Ayelet headed up the communications and social media for four Israeli startups, which were fairly representative of the fledgling Web 2.0-style companies that showcased at the seminal tech conference in San Francisco:

Tonara: This was one of my favorite discoveries: an iPad application for musicians that provides interactive sheet music. Tonara will show you where you are on your sheet music, and it will flip the pages for you. As Ayelet notes, until now, sheet music hasn’t changed much since Mozart’s time. As the pièce de résistance, on Monday they brought in a string quartet with ex-Facebook honcho Randi Zuckerberg as lead singer. (Who knew that Randi can warble like an angel?)

uTest: Looking for someone to kick the tires of your new website or app? uTest uses crowdsoruced testing for usability testing, loading testing — “anything, anywhere, in any circumstance” testing, says Ayelet.

Farmigo: One of the more ambitious efforts, Farmigo is an effort to create a global network that lets consumers find and purchase locally grown, fresh produce.

TapTank: Use your social networks to achieve goals and build relationships in real life. Sign up for early access to the online service.

Watch, download or embed the 6-minute video on Vimeo

A production note: At 3 am, I gave up on trying to correct the white balance, which went kablooey about 3 minutes into the 6-minute interview. The Color Correction filter in Final Cut Express just flat-out refused to work after a dozen attempts. So I opted for timeliness rather than high production values.

September 16, 2011

Photos of TechCrunch Disrupt 2011

Ashton Kutcher

JD LasicaIhad a blast at TechCrunch Disrupt in San Francisco this week. Met startup CEOs, some new and old friends, marketers, grassroots journalists — and not a few tech pioneers.

Here’s my Flickr photo set of 80-plus photos — including actor/celebrity Ashton Kutcher (who’ll be replacing Charlie Sheen on CBS’s “Two and a Half Men,” but has an incisive instinct for investing in innovative tech startups), Mike Arrington, Sarah Austin of Pop17, Gina Bianchini, Kevin Rose and my longtime partner, Ayelet Noff, aka Blonde 2.0.

See coverage of TechCrunch Disrupt and my accompanying interview with Ayelet Noff about four startups that made waves here.

September 15, 2009

Best International Startup at TC50: Trollim


Ayelet Noff

Trollim was chosen by TechCrunch as the Best International Startup at TC50 yesterday — well done!

Trollim is a competition platform for programmers unlike any other you’ve encountered before. Trollim assesses the coding level and performance skill set of programmers via one to one or one to many coding “battles” no matter where they are in the world. Think of Eminem’s rap battles in the movie 8 mile — but this time not for rappers but for programmers.

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