Ithink this is the seventh year of TechCrunch Disrupt in all its incarnations, and I’ve been to them all. Yesterday I wrote about some new social travel startups making their debut, and today I’m sharing my photos of the event.
While some of the mainstays of the tech scene — Marissa Mayer, John Doerr, Jeff Weiner — remain the same from year to year, the new founders and startup teams — from startups like Udacity, Lyft and Snapchat — are what give TechCrunch conferences their sizzle. See if you recognize anyone!
At TechCrunch Disrupt I asked attendees, presenters, and exhibitors how social networking has saved their ass. We’ve all had stories of the community providing information we needed in a moment of crisis. Here are some great stories. Watch until the end for a story of social media literally saving someone’s ass.
Dan Olsen is the CEO and co-founder of YourVersion, which Olsen describes as Pandora for real-time web content. Just as you tell Pandora about what music you like, with YourVersion you tell them about what kind of information you like. And in both cases the applications respectively serve up music and news/real-time content to your desktop.
YourVersion launched last year at TechCrunch Disrupt and won the people’s choice award. Olsen is back now mostly showing off their iPad application. Given that the device is mostly for consumption, it’s really a natural for a YourVersion application.
I talked with Olsen about people gaming the system for these recommendation and social bookmarking applications such as Digg. Olsen said that depends on implicit vs. explicit tracking and how you’re measuring. Clicking to read an article is implicit. Retweeting an article is explicit. Olsen said they’re tracking both behaviors, but weighted more to implicit data, which is considerably harder to game.
Another aspect that Olsen measures with YourVersion is historical credit. For example, if Engadget publishes an article about the iPad and has historically had popular “iPad” articles, then YourVersion will give it a little showcasing credit. After that they’ll let the audience vote the article up and down implicitly and explicitly. Continue reading →