December 12, 2012

Using Facebook’s Custom Audience feature

Image by Ivelin Radkov on BigStockPhoto

The scoop on how your business can benefit from Facebook’s new targeted ads feature

Guest post by Justin Vanning

If you’ve been advertising on Facebook, you may have heard the announcement about their new Custom Audience feature. The announcement had most marketers salivating over the new targeting possibilities.

In case you missed it, here’s a brief overview of the Custom Audiences feature and tips on how you can use it to your advantage.

What are Facebook Custom Audiences?

Let’s say you have a current email list of all of your existing customers. You’ve introduced a new product that you think would be valuable to those customers, and you’d love to be able to run Facebook ads that show only to those customers. Up to this point, you didn’t have a way to do this. Continue reading