December 15, 2011

OnSwipe: Make your site ‘swipeable’ on the iPad

Slate as it looks on the iPad thanks to OnSwipe.


Free service lets you enter the new world of tablet publishing

JD LasicaOne of my favorite discoveries of the past few weeks has been OnSwipe, a service that enables you to optimize your website for the iPad — for free!

If you go to most websites using an iPad, the experience is hit or miss. Website navigation is quite a bit different from tablet navigation, and as a result reading on a tablet can sometimes prove to be a chore. Not so with an OnSwipe-enabled site. Your home page looks completely different — see at top — and the entire experience is one where you touch instead of click and swipe instead of search for a scroll bar.

Call up or on the iPad and you’ll see what the experience feels like. If you’re game, it takes about 5 minutes to set up, and it’s free. Go ahead, do it for your business or brand and be hailed as a rock star when you show it off in the C-Suite.

OnSwipe: ‘Make your site look beautiful on Web tablets’

The other day I interviewed Jason L. Baptiste, co-founder and CEO of the New York-based startup, which has 16 staffers.

“It’s a very simple idea,” he said. “We let the publisher of any website make the site look absolutely beautiful on Web tablets. It’s for the new world of touch and swipe.”

It works like this:

CEO Jason Baptiste

CEO Jason Baptiste: Tablets are the TV of this generation. There’ll be millions or billions of channels.

You don’t need to add any code to your site or blog, and the end user doesn’t need to download an app. All you do is head over to and register. The process takes you through four quick steps, where you plunk in your site’s url, RSS feed or feeds, desired layout, hit Save and you’re done.

The service still has a few rough edges: For example, when I first registered my site Socialbrite, I entered my name under “Username” when I should have entered “Socialbrite,” and the url wound up being And including your Twitter feed makes your tweets show up in a clunky way.

But those are quibbles. Just minutes after you register, call up your site in Safari (or another Web browser) on the iPad and you’ll see a marked difference. Your home page is transformed into a series of vertical strips holding your latest posts as well as photos, videos and more. Click on any of them and you’ll be able to read stories in a magazine-style format. Swipe and you’ll see the next story. Nice. Continue reading