December 10, 2009

Do you have a strategy for social bookmarking and crowdsourcing?

Excerpt from Survival Guide Chapter 7: Sharing, not self-promotion, should be top of mind

survival-guide-toDeltina HayHere is part 7 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

The book is meant to be a guide to building an optimized foundation in social Web for beginners and advanced users alike.

Chapter 7 of the book is about social bookmarking and crowdsourcing using news aggregators, enabling users to save and share their favorite Websites and determine the popularity of a news story, blog entry, or Website through various voting and rating systems.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

Copyright 2009 by Deltina Hay. All rights reserved.

A Social Bookmarking Strategy

The first thing to do is get a good feel for a number of social bookmarking sites. (In the print edition, there are some popular sites listed at the end of this chapter and on the resource CD.) Choose a couple that represent your interests. If you don’t feel inclined to do the research, I recommend starting with Delicious.com, Technorati, and StumbleUpon. Using these three sites should give you a broad reach into the world of social bookmarking. Before you begin using a bookmarking site, it’s important to become familiar with the guidelines. Some sites are much more stringent than others about bookmarking your own sites, or representing a business of any sort. It is best to go forward informed rather than risk getting a reputation for ignoring the rules, or worse, getting banned from a site. Continue reading

September 21, 2009

Survival Guide Chapter 5: Podcasts, vidcasts and Webcasts

survival-guide-toDeltina Hay Here is part 5 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in social Web for beginners and advanced users alike.

Chapter 5 of the book discusses in detail podcasts, vidcasts and Webcasts, including what they are and how to create and publish your own. This chapter provides tips for preparing a script and key terms, as well as tips for optimizing podcasts for search engines and podcast directories.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

Creating podcast episodes

Preparing the Script and Key Terms

Below is a typical podcast script. You can get royalty-free music for your podcast episodes at a number of sites on the Internet, such as PodsafeAudio. Always make sure that the music you use is royalty-free and offered freely for use in podcasts, and give the author credit. This script outline can also be found on the resource CD. Continue reading