May 13, 2013

20 tools to grow your business & get more productive

Triberr

Boomerang, TimeBridge, AwayFind & much more

Shonali BurkeA couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Since times change, and apps/platforms come and go, I thought I’d take a fresh look at how my daily toolkit has changed, and share that with you.

Note that I use Gmail almost exclusively, so if that’s you, you’re in luck. If not, well, you’ll have to see if they work for your particular set-up. Here, then, are 20 tools to help you grow your business, by keeping you efficient, productive and in the know.

Email, contacts and calendar/scheduling tools

1Boomerang for Gmail: I still use and love it. Boomerang is a great way to schedule emails ahead of time so that you can clear your backlog, or take care of responses, but not look like a crazy person who is up all hours of the day and night (even if you are, there’s no need to show it). It works as a Firefox and Chrome plug-in and there’s also a version for Outlook. See the video above for the inside scoop. Continue reading

February 7, 2013

Streak: The best CRM system for small business?

crm

CRM, public relations and small business unite

Shonali BurkeRemember when someone would say “CRM” and your eyes would glaze over?

While it’s now a huge industry, good CRM (customer relationship management) is a practice that many of those who are forward-looking-and-thinking marketing and public relations pros are meticulous about.

When it comes to those of us who are business owners as well … well, we have to know how to manage relationships with not just the media, bloggers, and our community, we also have to keep track of our business relationships that make a good CRM system for small business a necessity. Continue reading