February 7, 2013

Streak: The best CRM system for small business?

crm

CRM, public relations and small business unite

Shonali BurkeRemember when someone would say “CRM” and your eyes would glaze over?

While it’s now a huge industry, good CRM (customer relationship management) is a practice that many of those who are forward-looking-and-thinking marketing and public relations pros are meticulous about.

When it comes to those of us who are business owners as well … well, we have to know how to manage relationships with not just the media, bloggers, and our community, we also have to keep track of our business relationships that make a good CRM system for small business a necessity. Continue reading