When the EconSM conference started out in 2006, the conference circuit looked pretty crowded for another entrant. But the folks behind EconSM — Rafat Ali and Staci D. Kramer, and now the new owner, ContentNext — have carved out a nice niche in the social media space (the SM used to stand for Social Media) and connected it with burgeoning developments in mobile.
First, the details of their upcoming event:
EconSM: Social Meets Mobile
When: May 14 (a week from Thursday)
Where: Mission Bay Conference Center, San Francisco
Cost: $450 — Socialmedia.biz readers get a 15% discount off the price of the conference and report by entering the discount password “SocialMediabiz”
Report: a 46-page report, “The Changing Mobile Industry and What It Means for Media Executives”
Details: Website info and Agenda
Of the gathering, Staci (a longtime friend) tells me: “When we held the first EconSM in 2006, most people were still trying to grasp what it meant much less how to make it a business. For many media companies, it was a gimmick, something to say they offered. Investors wanted to be in on the ground floor, entrepreneurs wanted to be the next MySpace/Facebook/Flickr/Digg/fill in the blank.
“Much has changed as we get ready for our third EconSM — including the name. The acronym is still the same but this year it’s about the intersection of social and mobile. Social media has passed the gimmick stage — although not everyone has figured that out — and is part of the daily fabric for an increasing number of people.