Ela Goczyńska-Han, COO/Business Development Chief of Coders Mill, at the company’s table at the Launch Festival in San Francisco in March (Photo by JD Lasica).
This is part one of a five-part series on “Rise of a startup: Cruiseable.” Today’s installment looks at the decision to hire an overseas development team, Coders Mill.
Target audience: Entrepreneurs, startup teams, angel investors, venture capitalists, developers, businesses, innovators, educators, students, journalists, travel analysts.
During the past 16 months, as longtime readers know (and this blog goes back a long way, to May 2001), I’ve gone full throttle into startup mode, working with my co-founder Giacomo Balli on a travel tech startup called Cruiseable. We’re out to make it much easier and more fun for people to discover, plan and book great cruise vacations.
Over that span, friends, colleagues and strangers have asked me to write about our journey. And while I don’t lay claim to unlocking major new business processes or media insights, I do think some of what we’re doing will be of interest to other entrepreneurs (current and aspiring), as well as journalists, innovators, analysts and anyone interested in how the travel tech and cruise worlds work.
Unlike most startups that come out of Greater Silicon Valley (which includes San Francisco, which now spawns more startups than the original Silicon Valley), we decided not to spin out a few prototypes, test them, iterate and move on to something else if things didn’t immediately click.
That approach doesn’t work if you’re setting your sites higher — and we’re out to bring some rockin’ new social and mobile innovation to the $38 billion cruise industry. So we spent the first few weeks not coding, but researching. Learning. Absorbing all kinds of reports about the connected traveler, millennial travelers and the next generation of collaborative and empowered travelers.