November 1, 2012

Guide to events & conferences in December


A scene from Le Web London this summer. The original Le Web, in Paris, returns next month (Photo by kmeron on Flickr).

Ayelet NoffDecember, with all its holiday cheer, eases the pace of conferences and events in social media, marketing, and technology.

This December I’m most excited about Le Web in Paris, the city of lights, love and Internet innovation. This year Le Web will focus on how Internet-driven devices are taking over the world; just look at how much time people spend surfing “le web” on their phones. I’m also thoroughly excited for the 2012 startup competition where sixteen emerging startups will duke it out on stage. To learn more about this great conference read my take on Le Web.

For the full year, see our full Calendar of 2012 social media, tech and marketing conferences.

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September 12, 2012

Social media tools your startup should be using

Pinterest, Quora, LinkedIn should be among the tools to take your business to next level

Ayelet NoffSocial media tools are everywhere, but how do you know which ones your startup should focus on? In our work at Socialmedia.biz and Blonde 2.0, we’ve had access to dozens of tools and platforms, but not all social technologies are worth your time and effort.

Here, then, is a list of the top tools your startup should have in place to carry on daily social media activity and maintain a buzz around your product.

Set up a Facebook page

1Every startup should have a Facebook page. Whether you’re a B2C or B2B, a Facebook presence is necessary. In the first few years of this social network, many B2B startups didn’t see the value in using Facebook as a professional platform because they considered it to be a social arena rather than a business platform. This perception is long gone. With almost a billion people, this is a social network whose ubiquitousness cannot be ignored.

Get a Twitter profile

2Twitter is an amazing tool that lets you engage in a personalized manner with your users and potential users. There are many tools that enable you to find your exact target audience on Twitter — e.g., WeFollow and Twtrland — and engage directly with them. Twitter can also allow for real-time customer service between company and customer. Continue reading