February 12, 2015

Startup Grind: ‘Find your golden purpose’

Jeff-Hoffman
Jeff Hoffman, who was part of the founding team at Priceline and now runs ColorJar.

Target audience: Entrepreneurs, startup teams, businesses, anyone who cares about innovation.

JD LasicaI‘m back from Startup Grind 2015 in Silicon Valley’s Redwood City, an annual two-day affair that attracts thousands of entrepreneurs and innovators from around the world.

Here’s my Flickr photo set of 47 shots from the conference, which featured Twitter co-founder Biz Stone, Instagram co-founder Mike Krieger, Bill Maris of Google Ventures, Stripe co-founder Patrick Collison and Houzz co-founder Adi Tatarko, among many others.

But the talk I was most taken with was by Jeff Hoffman, a veteran entrepreneur and public speaker who was on Priceline’s founding team and now runs ColorJar. Jeff encouraged the assembled startup founders to “find your golden purpose.” Continue reading