January 12, 2015

How to track customer data for your business

big-data

Are you using Big Data effectively to grow your business & sales in 2015?

Post by Susan Payton
ChamberofCommerce.com

Ever heard of Big Data? Probably. Are you using it? Maybe not. Big Data represents disruptive new technologies that capture and track customer information. The data is a goldmine for your business if you know how to use it correctly.

With eMarketer anticipating more than 1.75 billion smartphones to be purchased globally by the end of the year and 25% of the world on a social network, there is more data available than ever before.

To show how new all of this data really is, IBM found that 90 percent of the world’s data was created in the past four years.

Companies use data to look ahead and track what customers need before the customer knows herself what she needs. With so much information available, are you using it as effectively as you can to grow your business and sales? Continue reading

July 11, 2013

6 top social media dashboards for small business

social-media-inbox

Be productive in managing your social channels

Guest post by Megan Totka
Chief Editor, ChamberofCommerce.com

MeganTotkaYou already know that being active on social media is an essential ingredient in your online marketing strategy. But who’s got time to be on Twitter, Facebook, and LinkedIn all day? Fortunately, there are some great programs out there that let you coordinate all your social media activity in one dashboard, so you can spend less time posting and tweeting — and more time on your core business.

These third-party programs come with features like multiple account management, content syndication, scheduled tweets and posts, link shortening, and more. Here’s our roundup of the best social media dashboards and the benefits they can bring your small business. Continue reading

March 21, 2013

SocialToaster: Super fans unite on behalf of brands

social-toaster-main

Social CRM solution leverages fans’ social networks

Target audience: Social media managers, marketers, brands, businesses, reputation and monitoring experts, metrics wonks, CRM specialists, nonprofits.

JD LasicaYou may have noticed the proliferation of new platforms for managing your social media accounts that have sprouted up in the past couple of years. There’s not even an agreed-upon term on what to call them: social marketing tools? social media dashboards? a social relationship manager for brands? online community engagement tools? social customer relationship management (sCRM) platforms?

Sure, all of those and more. Each has a different set of strengths and a slightly different emphasis. Continue reading