Are you using Big Data effectively to grow your business & sales in 2015?
Post by Susan Payton
Ever heard of Big Data? Probably. Are you using it? Maybe not. Big Data represents disruptive new technologies that capture and track customer information. The data is a goldmine for your business if you know how to use it correctly.
Companies use data to look ahead and track what customers need before the customer knows herself what she needs. With so much information available, are you using it as effectively as you can to grow your business and sales? Continue reading →
These third-party programs come with features like multiple account management, content syndication, scheduled tweets and posts, link shortening, and more. Here’s our roundup of the best social media dashboards and the benefits they can bring your small business. Continue reading →
Social CRM solution leverages fans’ social networks
Target audience: Social media managers, marketers, brands, businesses, reputation and monitoring experts, metrics wonks, CRM specialists, nonprofits.
You may have noticed the proliferation of new platforms for managing your social media accounts that have sprouted up in the past couple of years. There’s not even an agreed-upon term on what to call them: social marketing tools? social media dashboards? a social relationship manager for brands? online community engagement tools? social customer relationship management (sCRM) platforms?
Sure, all of those and more. Each has a different set of strengths and a slightly different emphasis. Continue reading →