March 2, 2011

Two faces of social media: marketing vs. enterprise 2.0 collaboration

Seeking out value from social media for human resources

David SparkHere’s some of my coverage from the Enterprise 2.0 Conference in Santa Clara, Calif., in November. I was covering the event for Dice and Dice News.

Sure social media is a great tool for marketing, but its communications capabilities make it a great tool for your company’s HR department as well. In a chat with Oliver Marks (@olivermarks), head of the HR track at the Enterprise 2.0 Conference and consultant with the Sovos Group, I asked him about how various industries are approaching the use of social media tools in the workplace and in the recruiting process.