June 28, 2011

How to create a social media plan in 4 beefy steps

This is part three of our three-part Social Media Planning series, broken down into the following phases:

  1. Social media analysis
  2. Social media strategy
  3. Social media plan (below)

Deltina HayIn parts 1 and 2 we’ve looked at how to create a social media analysis and strategy.

Now it’s time for four beefy steps for completing a social media plan:

1. Outline a phased plan

  • Using recommendations from your social media strategy, outline a phased plan.
  • Make your first phase as manageable as possible based on the organization’s resources.
  • Subsequent phases should evaluate existing tools and goal fulfillment.

Here is an example of a two-phase plan:

Phase one

  • Optimize existing website
  • Start a blog for the organization
  • Optimize or create optimized accounts with some social networking sites such as Facebook, LinkedIn and Twitter.
  • Create optimized accounts with and populate media communities such as Flickr and YouTube.
  • Integrate all of these accounts using an integration tool like Ping.fm or HootSuite.
  • Use an analytics/metrics tool such as PostRank or Radian6 to measure progress and success.
  • Continue reading