September 3, 2015

How to automate your social media marketing

Photo by Ryan Somma (Creative Commons BY)

Target audience: Digital marketers, PR professionals, businesses, brands, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Chris AbrahamEven if you have enough money to hire an entire social media army as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots don’t even occur during the workday anymore. So, social media automation is key. It’s not optional, it’s not nice to have, it’s de rigueur.

Some say from 9 pm to midnight on Sunday. Other say “the highest number of clicks per tweet on average occurs late at night, between 2 AM and 4 AM, local time,” according to MarketingProfs.  And the scientists over at Buffer concur. In The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet

  • Tweets sent between 2:00 and 3:00 a.m. earn the most clicks on average
  • The highest number of clicks per tweet occur between 2:00 a.m. and 4:00 a.m., peaking between 2:00 and 3:00 a.m. The fewest clicks per tweet happen in the morning (when tweet volume is particularly high), between 9:00 a.m. and 1:00 p.m.

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October 3, 2013

5 auto-sharing tools to make you more productive

GaggleAMP,, Buffer, Viraltag can be huge time-savers

Target audience: Marketing professionals, businesses, brand managers, PR professionals, SEO specialists, nonprofits, Web publishers.

Guest post by Mary Hiers

Mary-HiersAuto-sharing is an important tool in the social media management toolbox. Having convenient sharing buttons next to your website’s content and blog posts eliminates the friction that can cause people who love a piece of content not to bother sharing it. And when you use social media to make announcements or update followers of your brand, auto-sharing tools make it easier to get the information out there and in front of those who are interested in your products and services so they can consume or share the information with others.

A hypothetical social sharing scenario

Suppose I’m writing blog content for an important new client. It’s not enough to write a well-researched blog post and leave it at that. I need to make sure that as many interested parties as possible see that blog post in hopes they’ll want to learn more.

It’s not easy to find time to post and promote announcements on multiple social media sites, and the client certainly doesn’t have time to do it. That’s where auto-sharing tools come in. Here are a few of the tools and platforms you should consider. Continue reading