Outperform rivals by using Adoption Cycle
In the Web 2.0 Adoption Curve, I asserted that executives had a career-defining opportunity to leapfrog competitors by using risk management to manage through the Web 2.0 adoption cycle. The cycle will also feature a backlash against—and investment gap in—Web 2.0 beginning next year.
Here I’ll discuss in more detail how to avoid the downdraft and outperform competitors over the next several years. Web 2.0 will transform organizations and society because it changes how people discover, build and maintain relationships. All organizations need to understand these dynamics, so they can become stronger and more relevant.