September 16, 2013

Twtrland: Find the top influencers in your sector

twtrland
Some of the social analytics firepower that Twtrland provides.

Tool puts 60,000 topic experts at your fingertips

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, nonprofits, social enterprises, educators, journalists, Web publishers.

JD LasicaOne of the most common questions we’ve received at Socialmedia.biz over the years is this: How do I find the influencers in my space?

It’s an important question — one that shows an awareness that the rules of digital marketing have changed. Today it’s less about blasting out your message and more about convening a conversation about your latest product, service or cause. But who do you invite into the conversation?

There are lots of new tricks up a digital marketer’s sleeve these days. Those just starting to get a handle on the influence landscape would do well by creating several Twitter lists. Make some of them public — who doesn’t like being called an expert in their field? — and some of them private, for your own eyes only. That way, you can follow hundreds or thousands of people and just ignore the firehose by focusing instead on the streams containing influencers’ tweets. Continue reading

March 21, 2013

SocialToaster: Super fans unite on behalf of brands

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Social CRM solution leverages fans’ social networks

Target audience: Social media managers, marketers, brands, businesses, reputation and monitoring experts, metrics wonks, CRM specialists, nonprofits.

JD LasicaYou may have noticed the proliferation of new platforms for managing your social media accounts that have sprouted up in the past couple of years. There’s not even an agreed-upon term on what to call them: social marketing tools? social media dashboards? a social relationship manager for brands? online community engagement tools? social customer relationship management (sCRM) platforms?

Sure, all of those and more. Each has a different set of strengths and a slightly different emphasis. Continue reading