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Remember, you’re only renting in social media
What you’re learning by “renting” your pages on Facebook, Twitter, Pinterest, Tumblr, Blogger, WordPress.com, LinkedIn, and Google+, is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. So, that’s good.
Invest instead in engaging visitors, drawing online attention, encouraging social sharing and telling compelling stories
The downside is that all good things come to an end. The recent Facebook IPO backfire reminds us that even Facebook, with its 900 million active users worldwide, can still fall, as did MySpace and Friendster before it.
It is essential that you keep your eyes up and forward, always mindful that there will not always be Facebook and that there will be another Facebook coming down the line before long. Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media — your message, rather than your medium. Always remember “the essence of the Way is detachment,” according to Bodhidharma. Continue reading