June 9, 2011

A blueprint of how to succeed in social media

social_media_monopoly

 

Conversation trumps content: It’s the human spark of knowledge and caring that carries true value

Christopher RollysonAs adoption of social technologies spreads into even the most risk-averse industries and companies, executives have questions about where social media could take them and where the different kinds of social media consultants can guide them.

Depending on how one defines social media, it is a multimillion-dollar consulting and services industry. Most of the players have a marketing approach in which they help their clients to create content and interact with people in major platforms such as Facebook, Twitter, YouTube, LinkedIn, MySpace, blogs and specialized social networks. Most firms focus on consumer-facing (“B2C”) scenarios because the market for business-to-business use of social technologies significantly lags consumer uses.

The three main types of social media services providers are:

  • Pure play social media consultancies have been created specifically to address this market.
  • Legacy advertising and marketing firms have mobilized social media practices. Most of these are focused on content creation, their traditional domain.
  • Technology vendors are two types: pure play tech startups and legacy enterprise vendors that are bolting on social features to their suites.

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January 18, 2010

ICQ launches all-in-one social network tool

ICQ7 introduces a way to manage social messaging across networks

icq-logoAyelet NoffIf we look back in history , we will find that much before Facebook, MySpace and YouTube, there was ICQ. For anyone who doesn’t know, ICQ was created in 1996 and is now wholly owned by AOL. Back in the day, ICQ was the pioneer of social media and real time updates. It introduced us to instant messaging and a revolutionary new way to communicate with people instantly in real time.

ICQ could have been a sort of Facebook or Twitter a long time ago. It’s taken ICQ quite a long time to get back to its status as a social pioneer, but now with its new client software, ICQ is getting back to what it was about all the way from the beginning: a place to interact with your friends everywhere. “Everybody Everywhere” is, after all, ICQ’s slogan, and being an ICQ veteran myself, I am very excited to announce the launch of the new ICQ 7. Continue reading

December 14, 2009

Why B2B companies should be using social media

It’s about targeting the right few, not the undifferentiated many

SMBs

Ayelet NoffMany B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand.

Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social media is not about the masses. It is about reaching your target audience. Listening before selling and hearing before talking. Continue reading

September 30, 2009

The Top Five Misconceptions About Social Media

The Social Media Campaign by Gary Hayes and Laurel Papworth 2008

Ayelet NoffIn the years that I’ve been involved in social media, I have heard so many misconceptions and myths about social media that I am certain this article is long overdue. Here is a list of the top five misconceptions regarding social media:

Misconception #1: Social media is only right for certain brands

Often people ask me: “Is social media only right for web services or for ‘cool’ products?” The answer is no. Social media is right for every brand as long as the brand is able to find its target audience within a certain platform and converse/interact with it in an effective manner. Of course it may be exciting to do a marketing campaign for Apple than for Charles Schwab but for either one of those brands a targeted social media campaign within social networks and the blogosphere can bring amazing results as far as: Brand awareness, Overall buzz around the brand, traffic, customer loyalty and ultimately revenue. Continue reading

September 16, 2009

Tools to build an engaged online community

JD LasicaHere’s the Social Media Bootcamp presentation I gave at Seizing the Moment, the workshop for ethnic media publishers at San Francisco State University the other week. At 41 slides long, it’s called “Tools to Build an Engaged Online Community.” (See it on Slideshare or download the PDF.) And while it’s geared to ethnic media publications, its lessons apply to traditional media outlets, news organizations and citizen media sites, too.

You’ll find the sites all tagged on delicious at my socialmediacamp account, with subsections on tools and platforms.

Free one-page handouts

Also, I prepared two nice-looking flyers for the bootcamp participants, which I’m hosting on Amazon S3:

Resources, Platforms, and The power of geotagging (PDF)

Social news ecosystem, Sites we like, and Facebook Groups & Fan Pages (PDF)

8 tactics to build community

The presentation addresses strategies in the sharing economy and suggests eight tactics to build community:

1. Be first with breaking news
2. Leverage Twitter
3. Enable conversations
4. Community video
5. Online petitions & causes
6. Geocoding & citizen photography
7. Google map mashups
8. Facebook communities Continue reading