ICQ7 introduces a way to manage social messaging across networks
If we look back in history , we will find that much before Facebook, MySpace and YouTube, there was ICQ. For anyone who doesn’t know, ICQ was created in 1996 and is now wholly owned by AOL. Back in the day, ICQ was the pioneer of social media and real time updates. It introduced us to instant messaging and a revolutionary new way to communicate with people instantly in real time.
ICQ could have been a sort of Facebook or Twitter a long time ago. It’s taken ICQ quite a long time to get back to its status as a social pioneer, but now with its new client software, ICQ is getting back to what it was about all the way from the beginning: a place to interact with your friends everywhere. “Everybody Everywhere” is, after all, ICQ’s slogan, and being an ICQ veteran myself, I am very excited to announce the launch of the new ICQ 7. Continue reading →
It’s about targeting the right few, not the undifferentiated many
Many B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand.
Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social media is not about the masses. It is about reaching your target audience. Listening before selling and hearing before talking. Continue reading →
In the years that I’ve been involved in social media, I have heard so many misconceptions and myths about social media that I am certain this article is long overdue. Here is a list of the top five misconceptions regarding social media:
Misconception #1: Social media is only right for certain brands
Often people ask me: “Is social media only right for web services or for ‘cool’ products?” The answer is no. Social media is right for every brand as long as the brand is able to find its target audience within a certain platform and converse/interact with it in an effective manner. Of course it may be exciting to do a marketing campaign for Apple than for Charles Schwab but for either one of those brands a targeted social media campaign within social networks and the blogosphere can bring amazing results as far as: Brand awareness, Overall buzz around the brand, traffic, customer loyalty and ultimately revenue. Continue reading →
Here’s the Social Media Bootcamp presentation I gave at Seizing the Moment, the workshop for ethnic media publishers at San Francisco State University the other week. At 41 slides long, it’s called “Tools to Build an Engaged Online Community.” (See it on Slideshare or download the PDF.) And while it’s geared to ethnic media publications, its lessons apply to traditional media outlets, news organizations and citizen media sites, too.
The slideshow offers eight different areas of social networking that news publishers — anyone from a single individual to a full newsroom — can leverage to engage people around news events in a more robust, interactive way. Specifically:
Experience Project treats its members as individuals, not conditions
Feeling alone during a moment of crisis can compound the gravity of a situation. While it may not be possible for people to be physically by your side, social networks allow people to find you and communicate with you, making you feel less alone.
Sometimes you don’t want your friends to help you because you don’t want your friends to know your problems. That’s why we often divulge our darkest concerns to therapists and psychiatrists. Beyond having the training to help us, they’re morally and professionally bound to not repeat anything you say to them.
Problem is professional therapy costs money. But anonymous social networks don’t.
Experience Project (EP) is a unique social network in that it promotes anonymity. Most social networks focus on promoting yourself as a brand and connecting you to your friends by name. EP members are anonymous and are able to connect through each other’s stories. EP is not the first anonymous social network. It’s just the first one I know of that doesn’t have a predefined agenda. With other social networks joining them automatically identifies you as a rape survivor, someone suffering from MS, or some other ailment or a physical/emotional tragedy. While these social networks are all valid and helpful, people are first seen by their issue or ailment. It’s hard to break out of that image and when you overcome that issue, then there’s no reason to be on that specific social network.
I spoke to many members of Experience Project to learn how they came upon discovering EP and how the anonymous social network helped them cope with their concerns.