January 18, 2010

ICQ launches all-in-one social network tool

ICQ7 introduces a way to manage social messaging across networks

icq-logoAyelet NoffIf we look back in history , we will find that much before Facebook, MySpace and YouTube, there was ICQ. For anyone who doesn’t know, ICQ was created in 1996 and is now wholly owned by AOL. Back in the day, ICQ was the pioneer of social media and real time updates. It introduced us to instant messaging and a revolutionary new way to communicate with people instantly in real time.

ICQ could have been a sort of Facebook or Twitter a long time ago. It’s taken ICQ quite a long time to get back to its status as a social pioneer, but now with its new client software, ICQ is getting back to what it was about all the way from the beginning: a place to interact with your friends everywhere. “Everybody Everywhere” is, after all, ICQ’s slogan, and being an ICQ veteran myself, I am very excited to announce the launch of the new ICQ 7. Continue reading

December 14, 2009

Why B2B companies should be using social media

It’s about targeting the right few, not the undifferentiated many

SMBs

Ayelet NoffMany B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand.

Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social media is not about the masses. It is about reaching your target audience. Listening before selling and hearing before talking. Continue reading

September 30, 2009

The Top Five Misconceptions About Social Media

The Social Media Campaign by Gary Hayes and Laurel Papworth 2008

Ayelet NoffIn the years that I’ve been involved in social media, I have heard so many misconceptions and myths about social media that I am certain this article is long overdue. Here is a list of the top five misconceptions regarding social media:

Misconception #1: Social media is only right for certain brands

Often people ask me: “Is social media only right for web services or for ‘cool’ products?” The answer is no. Social media is right for every brand as long as the brand is able to find its target audience within a certain platform and converse/interact with it in an effective manner. Of course it may be exciting to do a marketing campaign for Apple than for Charles Schwab but for either one of those brands a targeted social media campaign within social networks and the blogosphere can bring amazing results as far as: Brand awareness, Overall buzz around the brand, traffic, customer loyalty and ultimately revenue. Continue reading

September 16, 2009

Tools to build an engaged online community

JD LasicaHere’s the Social Media Bootcamp presentation I gave at Seizing the Moment, the workshop for ethnic media publishers at San Francisco State University the other week. At 41 slides long, it’s called “Tools to Build an Engaged Online Community.” (See it on Slideshare or download the PDF.) And while it’s geared to ethnic media publications, its lessons apply to traditional media outlets, news organizations and citizen media sites, too.

You’ll find the sites all tagged on delicious at my socialmediacamp account, with subsections on tools and platforms.

Free one-page handouts

Also, I prepared two nice-looking flyers for the bootcamp participants, which I’m hosting on Amazon S3:

Resources, Platforms, and The power of geotagging (PDF)

Social news ecosystem, Sites we like, and Facebook Groups & Fan Pages (PDF)

8 tactics to build community

The presentation addresses strategies in the sharing economy and suggests eight tactics to build community:

1. Be first with breaking news
2. Leverage Twitter
3. Enable conversations
4. Community video
5. Online petitions & causes
6. Geocoding & citizen photography
7. Google map mashups
8. Facebook communities Continue reading

August 20, 2009

Social networks: 8 ways to engage users with news

JD LasicaHere’s a slightly revised version of the Social Networks: Engaging Users With News webinar I gave to a few hundred virtual attendees when I flew out to the Poynter Institute in Florida in May.

The slideshow offers eight different areas of social networking that news publishers — anyone from a single individual to a full newsroom — can leverage to engage people around news events in a more robust, interactive way. Specifically:

  • Blue skies: new approaches to news
  • Google Map mashups
  • Instant social networks
  • Geocoding and citizen photography
  • The awesomeness of Twitter
  • Widgets: tapping into local conversations
  • Facebook & the news
  • Community video

Continue reading

August 19, 2009

Anonymous social networks open the gates for digital therapy

Experience Project treats its members as individuals, not conditions

David SparkFeeling alone during a moment of crisis can compound the gravity of a situation. While it may not be possible for people to be physically by your side, social networks allow people to find you and communicate with you, making you feel less alone.

young woman lying on a sofa with a male psychiatrist taking notesSometimes you don’t want your friends to help you because you don’t want your friends to know your problems. That’s why we often divulge our darkest concerns to therapists and psychiatrists. Beyond having the training to help us, they’re morally and professionally bound to not repeat anything you say to them.

Problem is professional therapy costs money. But anonymous social networks don’t.

Experience Project (EP) is a unique social network in that it promotes anonymity. Most social networks focus on promoting yourself as a brand and connecting you to your friends by name. EP members are anonymous and are able to connect through each other’s stories. EP is not the first anonymous social network. It’s just the first one I know of that doesn’t have a predefined agenda. With other social networks joining them automatically identifies you as a rape survivor, someone suffering from MS, or some other ailment or a physical/emotional tragedy. While these social networks are all valid and helpful, people are first seen by their issue or ailment. It’s hard to break out of that image and when you overcome that issue, then there’s no reason to be on that specific social network.

I spoke to many members of Experience Project to learn how they came upon discovering EP and how the anonymous social network helped them cope with their concerns.

Continue reading