Target audience: Small businesses, entrepreneurs, marketing professionals, SEO specialists, college students, job seekers, those considering a career change.
“In the past,” Porter Gale says, “I think people thought of networking as a transaction or a game. It was all about collecting numbers and handing out business cards.”
Porter’s new book, “Your Network Is Your Net Worth,” suggests a different approach, beginning with “the we instead of just the me,” as she says in our 8-minute interview above. Her approach is about helping others, offering value, creating partnerships, finding influencers and creating content — whether that’s a blog post, a video interview or a brainstorming session to solve a problem.
For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days?
So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). They include tips on how to get set up with, and use smartly, a social network that I still love.
I’ve also included a “tweet this” link for a Twitter-friendly version of each tip (hence the “tweetability”). So if you particularly like some, perhaps you wouldn’t mind sharing?
1. Use a real photo of yourself for your avatar. (I know, sounds like a duh moment, but you’d be surprised). <tweet this>
Look what just popped up on my Twitter profile when I visited via the Web today — you can now share a photo directly through Twitter by uploading your photos to Twitter.com instead of through TwitPic, yfrog, Twitgoo or img.ly. I wonder how this will affect the third-party providers. The image hosting back end is provided by Photobucket, one of the largest photo hosting sites, which is an interesting partnership.
Annual look at the best strategies, tactics, case studies & insights in the enterprise space
Compared to 2009 and 2008, the past year was a relatively calm one because the amplitude of market gyrations clearly diminished and businesses began to find a new floor on which to build stakeholder expectations. Although I watched with high interest the unfolding financial drama in Europe, I didn’t have the time to conduct the research necessary to do a rigorous interpretation, although I published a brief reflection last week. The big story of the past year was this: 2010 marked a turning point in the adoption of social technologies and in the recognition that analysis and strategy are necessary to achieve consistent results with social initiatives.
Macro trends: Moving from broadcast to relationship building
Until recently, being on Facebook was an end in itself, agencies produced vapid content and little interaction occurred because people rarely interact when brands are talking at them instead of listening
Social has been in adolescence until recently — “being on Facebook” was an end in itself, agencies produced vapid content and little interaction happened because people rarely interact when brands are talking at them instead of listening. People feel it when a brand is interested in using social tools to promote itself. They also feel it when a brand is interested in building relationship, which is marked by active listening and responding, along with a relative absence of self-promotion. Brands that build relationship learn that they don’t have to try so hard to promote themselves: when they are truly interested in people, people will promote them. However, this approach remains a future state for most companies. Relationships take serious work — thus, a need for a strategy.
The growing use of strategy is also a harbinger for what I call “social business” (a step beyond social media), in which leaders use social technologies to transform their businesses by collaborating openly with various outside and inside stakeholders to innovate constantly. Early movers will begin emerging this year: Only a few gutsy players will aggressively adopt social business practices in 2011. I believe they can change markets.
Nicholas de Wolff, National Film Festival for Talented Youth:
“Too many people are diving into the Web 2.0 and 3.0 pools
before they even know with whom they are swimming.”
Social business seen as making seismic waves in marketing, sales, operations
The adoption of Web 2.0 and social networking accelerated significantly over the past year, and it shows no sign of stopping. Global digital word of mouth is disrupting growing swaths of business models, and CEOs want to understand its opportunities and threats. Although the Web is resplendent with prognostications from social media gurus, the voices of enterprise practitioners are too rarely heard.
To remedy that, I’ve gathered the perspectives of highly experienced executives who share their thoughts on how Web 2.0 is changing their businesses and mindsets. They also share its limitations and problems. Keep in mind that each contributor wrote independently, and I have made no attempt to unify their views, although I will offer my analysis and conclusions as well as the intriguing backstory below. Here is a sampling of the group’s eclectic insights:
A seismic shift in marketing is emergent, and chief marketing officers will require robust strategies to succeed consistently with Web 2.0 and use it to their advantage.
Gamification will redefine “work” and “play” and gradually make them indistinguishable.
Performance demands on government will force it to shed its laggard stereotype and pioneer social business at local and federal levels.
Arguably the biggest disruption of all is that green energy is enabling billions of previously unconnected people to join the world as participants; China and India are two of the fastest growing economies of the world, and millions of people are jumping online every year. Infrastructure limitations are forcing extreme innovation.
The slideshow offers eight different areas of social networking that news publishers — anyone from a single individual to a full newsroom — can leverage to engage people around news events in a more robust, interactive way. Specifically: